How to attain a single-view understanding of your app users

Mobile in context Since mobile search exceeded that of desktop, its reverberating effect has been noticeable across verticals. A recent milestone for retail is a good example, as visits to retail websites via mobile devices have overtaken desktop traffic for the first time. Whilst the increase in mobile search is not new news, the deepening [...]

By | April 13th, 2017|Analytics, behaviour, Mobile Apps, Yodel Mobile|0 Comments

Interview with Glynn Bird #zerotohero at London Mobile Games Week

Interview with Glynn Bird at London Mobile Games Week by George Osborn What are the top logistical challenges facing start up or mid-size gaming studios? How can studios deal with privacy issues? Why does a start up or a mid-size studios need a service like Cloudant?  

US and UK approach to app store optimisation differs – but there’s room for improvement

Yodel Mobile’s research into app store optimisation extends to the retail sector, and highlights missed opportunities when it comes to brands getting their apps noticed and downloaded. London, 2 July 2014 – Integrated mobile marketing agency Yodel Mobile has announced the results of its app store optimisation (ASO) analysis in the retail sector. The research [...]

By | July 7th, 2014|App Store Optimisation, Press, Retail Sector|0 Comments

Time to move beyond the apps versus mobile web debate

Back when apps were a new thing (we’re talking hazy, sepia-tinged memories of 2008, here), there was a considerable clamour among brands, games companies, and binmen alike to get in on the app gold rush. However, many marketers and developers argue that the mobile web beats apps when it comes to mobile strategy. So, do [...]

By | May 15th, 2014|Mobile Apps, Mobile CRM, Mobile Search, Mobile Strategy|0 Comments

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