mobile advertising

5 minute read

A history of app marketing, as told by a founder who was there before day one

Mick Rigby

16th September 2026

4 minute read

iOS 17: The Future of Privacy and Security on iOS

Jay Bugeja

25th September 2023

4 minute read

App Marketing During an Economic Downturn: Part II

Arazoo Kadir

5 minute read

App Marketing During an Economic Downturn: Part I

Arazoo Kadir

4 minute read

Is ChatGPT Ready to Help You With Your App Marketing?

Jay Bugeja

6 minute read

Paid User Acquisition Targeting Tactics that Really Work for App Campaigns

Jay Bugeja

8 minute read

ASO for Gaming Apps

Jay Bugeja

17th April 2023

10 minute read

Mobile App Advertising: Facebook, TikTok, Google, Snapchat, Apple Search Ads

Alexandra Stamp

27th October 2022

6 minute read

5 Indexing Factors that Impact your App Store Ranking

Alexandra Stamp

30th March 2022

8 minute read

Google Play Store Experiments – How to Get Started

Alexandra Stamp

14th January 2022

Reports

In-Depth App Marketing Analysis and Insights

App Store Optimization

User Acquisition

Retention & Engagement

Creative

News & Updates

Reports & White Papers

News & Updates

6 minute read

The Loop: Apple’s Visual Intelligence, AI super apps and the latest App Store updates

Yodel Mobile

21st August 2026

5 minute read

Viewpoint – The great flattening: How algorithmic marketing is erasing brand identity

Yodel Mobile

2 minute read

Blacklane appoints Yodel Mobile to spearhead global app growth strategy

Yodel Mobile

2 minute read

Mick Rigby named in Campaign’s 40 over 40

Jay Bugeja

2 minute read

Mick Rigby named Trailblazer in Marketing at The Drum Marketing Awards EMEA 2026

Yodel Mobile