Improve app conversion with data-led UX and UI optimisations

So how can numbers inform User Experience or User Interface decisions for your apps? You need to consider what elements are ultimately affecting your user’s conversion. For example, by making UI changes (like resizing the copy of your onboarding screens) you could decrease the risk of user drop-off. Equally, by making UX changes [...]

By | November 10th, 2017|Analytics, Data, Mobile Analytics, Mobile Apps, onboarding|0 Comments

Dark Traffic and Its Rise, Part 1: What is Dark Traffic?

What is Dark Traffic? "Dark traffic" is a phrase that refers to any visit to a company’s site or app that cannot be accurately attributed back to the original source. This can cause problems for a company. It is vital for them to understand the referral journeys of their users in order to analyse and [...]

By | July 4th, 2016|Analytics, behaviour|0 Comments

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