app growth

4 minute read

App Marketing During an Economic Downturn: Part II

Arazoo Kadir

5 minute read

App Marketing During an Economic Downturn: Part I

Arazoo Kadir

4 minute read

Is ChatGPT Ready to Help You With Your App Marketing?

Jay Bugeja

6 minute read

Choosing the Best Mobile Attribution Platform for Your App

Jay Bugeja

6 minute read

Paid User Acquisition Targeting Tactics that Really Work for App Campaigns

Jay Bugeja

8 minute read

ASO for Gaming Apps

Jay Bugeja

17th April 2023

8 minute read

10 App Growth Metrics that will Matter in 2022

Sonia Green

23rd January 2023

5 minute read

2023 iOS and Android Updates: What to Expect and Keep an Eye On

Alexandra Stamp

22nd December 2022

7 minute read

App Marketing Trends for 2023: The Yodel Crystal Ball

Alexandra Stamp

16th December 2022

10 minute read

Mobile App Advertising: Facebook, TikTok, Google, Snapchat, Apple Search Ads

Alexandra Stamp

27th October 2022

Reports

In-Depth App Marketing Analysis and Insights

App Store Optimization

User Acquisition

Retention & Engagement

Creative

News & Updates

Reports & White Papers

News & Updates

7 minute read

Highlights from Business of Apps London 2026: ASO 3.0, AI & the future of app growth

Yodel Mobile

2 minute read

Mick Rigby shortlisted at The Drum Awards for Trailblazer in Marketing

Yodel Mobile

29th April 2026

2 minute read

The Big Fat App Quiz of the Year returns for 2026

Yodel Mobile

30th March 2026

6 minute read

Making the business case for mobile & app marketing to your CFO

Yodel Mobile

11th March 2026

4 minute read

What does Apple’s new ad placement mean for your strategy?

Yodel Mobile