Over the last years, the eCommerce industry has seen a major digital transformation. Mobile commerce is increasing in popularity and changing dynamics within the eCommerce space. So much so that, according to Statista, retail sales coming from m-commerce are predicted to reach 100 billion GBP by 2024.
The potential for growth within the m-commerce ecosystem is exponential, therefore we’ve been working with Poq to bring you a report covering the 5 best tips to marketing an eCommerce app effectively.
App marketing not only complements a brand’s offline experience but also drives eCommerce and connects a brand with its loyal customers. This guide provides the essential factors that will ensure your retail app stands out amongst the crowd.
The report examines:
- the value of app marketing and how to gain an understanding of the competitive marketplace
- the importance of App Store Optimisation (ASO)
- the effective types of app marketing channels at your disposal and how to take a phased approach to your app marketing launch initiatives
- how to utilise tools to measure and optimise your app marketing activity.
If you want a view on the best way to market your eCommerce app in the retail space, fill in your details below to download the full report!