Retail Report: 5 Tips to Marketing Your eCommerce App

This post is brought to you by Poq, the global native mobile app specialists empowering brands to create outstanding experiences anywhere, with the Poq mobile native app platform.

Over the last years, the eCommerce industry has seen a major digital transformation. Mobile commerce is increasing in popularity and changing dynamics within the eCommerce space. So much so that, according to Statista, retail sales coming from m-commerce are predicted to reach 100 billion GBP by 2024. 

The potential for growth within the m-commerce ecosystem is exponential, therefore we’ve been working with Poq to bring you a report covering the 5 best tips to marketing an eCommerce app effectively.

App marketing not only complements a brand’s offline experience but also drives eCommerce and connects a brand with its loyal customers. This guide provides the essential factors that will ensure your retail app stands out amongst the crowd.

The report examines:

  • the value of app marketing and how to gain an understanding of the competitive marketplace
  • the importance of App Store Optimisation (ASO)
  • the effective types of app marketing channels at your disposal and how to take a phased approach to your app marketing launch initiatives
  • how to utilise tools to measure and optimise your app marketing activity.

If you want a view on the best way to market your eCommerce app in the retail space, fill in your details below to download the full report!

About the Author:

Arazoo Kadir is the Associate Marketing Director at Yodel Mobile, the number 1 global app growth consultancy. Leading the agency growth efforts for Yodel Mobile, she regularly shares insights on the importance of holistic app marketing for true app growth success.

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