In-app conversion rate optimisation (CRO) is, quite simply, encouraging more users to fulfil meaningful actions in your app. Whilst priming your monetisation journey can be considered the highest priority, CRO is relevant at any point of asking your user to […]

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With over 2 million new apps and games released in 2021 only, your app is constantly fighting for users’ attention. That explains why App Store Optimisation has become a top priority among app marketers. Unfortunately, the conventional methods of increasing […]

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Now, we know App Store Optimisation (ASO) plays a huge part in the success of any mobile app. A good conversion rate on your listing and the effective discoverability of your app are key for successful acquisition. Failure to execute […]

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The average smartphone user has over 80 apps on their phone, yet only launches 9 per day. With millions of apps already existing in the app space and many more in the process of being developed, it is essential that […]

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This week we’re excited to share an article from Taptica’s Marcom Manager in the US, Carly Morris. Taptica is a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of […]

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There have been lots of new developments from Google and Apple that have gotten app owners wondering if they are taking advantage of emerging capabilities for their apps and its content. In recent years we’ve seen the introduction of Progressive […]

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Research shows that early and consistent app engagement, during the first month after download, can yield 90% retention. Encouraging more time spent in-app, interaction with content and engagement with an app’s functionality will aid retention rates. There are many strategies […]

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The App Marketing team at Yodel Mobile won a couple of awards recently; one for “Most Effective App Marketing ” at the EMMAs and the other “Best App Marketing Campaign” at the App Promotion Summit. The first was for Teletext […]

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Google I/O 2017 is Google’s annual developer festival that took place this May. This year was packed with exciting developments from Google, so, we’ve pulled together the announcements that you need to know about. Google release Android O BETA There’s a new and […]

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