When is the right time to encourage app user engagement?

Research shows that early and consistent app engagement, during the first month after download, can yield 90% retention. Encouraging more time spent in-app, interaction with content and engagement with an app’s functionality will aid retention rates. There are many strategies to boost engagement that app leaders should consider to ensure the success of their apps. [...]

By | March 26th, 2018|Engagement, Mobile Apps, Mobile CRM, Mobile Optimisation|0 Comments

Midway through MWC: it’s been a weird and wonderful trip so far

First impressions… Having attended the Mobile World Congress (MWC) for several years now, it certainly feels busier than usual this year. Attendees are arriving to the event early, and there’s no lull first thing in the morning like most of the previous years. Time to get the first-hand scoop on the highly-anticipated tech… The tech… For the [...]

Rich Push Notifications

Rich push notifications were announced when iOS 10 rolled out in September 2016, but we believe they are really going to take off in 2017 (read more on the Top 5 things to look out for in mobile 2017) with the most forward thinking app businesses capitalising on the opportunities they bring. Rich notifications make use of rich [...]

By | February 3rd, 2017|Mobile CRM, Mobile Strategy, Retail Sector|0 Comments

Are You Fit to Market?

It can be difficult to know where to start with mobile advertising and marketing. One way to go is to turn to the knowledge of literature and to consult our great writers. As Jane Austen wrote, “It is a truth universally acknowledged that a business in possession of a good fortune and a savvy marketing department [...]

By | February 29th, 2016|App Store Optimisation, Mobile Apps, Mobile CRM, Mobile Strategy|0 Comments

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