The mobile experience is no longer a novelty. It’s an ingrained part of everyday life. And since the advent of the app store, most of that everyday life is spent within apps. With multiple hours spent on mobile devices per […]

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Research shows that early and consistent app engagement, during the first month after download, can yield 90% retention. Encouraging more time spent in-app, interaction with content and engagement with an app’s functionality will aid retention rates. There are many strategies […]

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First impressions… Having attended the Mobile World Congress (MWC) for several years now, it certainly feels busier than usual this year. Attendees are arriving to the event early, and there’s no lull first thing in the morning like most of the previous […]

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Rich push notifications were announced when iOS 10 rolled out in September 2016, but we believe they are really going to take off in 2017 with the most forward thinking app businesses capitalising on the opportunities they bring. Rich notifications make […]

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It can be difficult to know where to start with mobile advertising and marketing. One way to go is to turn to the knowledge of literature and to consult our great writers. As Jane Austen wrote, “It is a truth universally […]

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