A/B testing: why you should avoid gut feelings and go with experimentation
We're thrilled to share with you the following guest post from Neha Mittal, Digital Marketing Manager at Apptimize. In the mobile app space, you must constantly fight to attract, engage, retain, and monetise users. The reality is there are currently about 2.8 million Android apps and 2.2 million in the Apple App Store. The way [...]
Top 5 Strategies To Increase Your Ecommerce App Revenue With Deep Links
Top 5 Strategies To Increase Your Ecommerce App Revenue With Deep Links
This week, Branch Evangelist, Gary MacDonough, will share his invaluable industry expertise on strategies to successfully market your ecommerce apps. Branch is a deep linking platform that provides marketers with the tools and analytics to perform traditional web-like marketing across all channels but with a strong focus on mobile. They work with some of the [...]