Until recently, digitized healthcare was a largely untapped sector within the mobile app space. Now, the global mobile health (mHealth) market is expected to reach about $333 billion by 2025, representing more than double of today’s market share. This digital […]

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Too often, companies forget to focus on engaging their customers, brushing over the fact that a customer’s behaviour and purchases are linked to the quality of the user experience (and a user’s lifetime value!). What frequently results is stagnation and […]

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We’re thrilled to share with you the following guest post from Neha Mittal, Digital Marketing Manager at Apptimize. In the mobile app space, you must constantly fight to attract, engage, retain, and monetise users. The reality is there are currently […]

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This week, Branch Evangelist, Gary MacDonough, will share his invaluable industry expertise on strategies to successfully market your ecommerce apps. Branch is a deep linking platform that provides marketers with the tools and analytics to perform traditional web-like marketing across […]

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