Why mobile and app strategy is essential Whether you’re a funded start-up looking to launch an innovative product and disrupt the status quo, or an established business trying to enter a new market, understanding ‘why’ you do something is essential. Once the ‘why’ has been solved, you can begin to align goals across the business [...]
It’s no secret - launching an app and attaining visibility is a huge challenge and only a small percentage of app owners really succeed in creating a dent in the app ecosystem. What’s the reason? The market is incredibly competitive, with over 5 million apps now available across the app stores. Because of this, there [...]
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