As it currently stands, Apple is leading the way with data protection and tracking prevention, following the deprecation of Identifier for Advertisers (IDFA) and reliance on AppTrackingTransparency on iOS 14. iOS 15 is yet another example that Apple has a […]

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See the video transcript below: Mobile Tools: What Are They and What Are the Benefits of Implementing Them? The basic explanation of in-app tools is that they help you to do something much more easily than if you built the […]

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The mobile ecosystem has been in upheaval since the announcement of iOS 14 at WWDC 2020. Along with a range of UI updates, the new requirement for IDFA opt-in by Apple iPhone and iPad device users took centre stage. Many […]

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