Megan Dean

3 minute read

Apple acquires Shazam and obtains essential data to develop its products

Megan Dean

14th December 2017

4 minute read

Choosing Mobile App Tools: A How-To Guide

Megan Dean

26th August 2016

4 minute read

Mobile Web and Its Future

Megan Dean

12th August 2016

3 minute read

Dark Traffic and Its Rise, Part 2: How to Avoid Dark Traffic

Megan Dean

4 minute read

Dark Traffic and Its Rise, Part 1: What is Dark Traffic?

Megan Dean

3 minute read

A Merging Of Worlds: Discovering App & Web Content

Megan Dean

25th November 2015

3 minute read

Deep Linking is Getting Even Smarter

Megan Dean

22nd October 2015

Reports

In-Depth App Marketing Analysis and Insights

App Store Optimization

User Acquisition

Retention & Engagement

Creative

News & Updates

Reports & White Papers

News & Updates

7 minute read

Highlights from Business of Apps London 2026: ASO 3.0, AI & the future of app growth

Yodel Mobile

2 minute read

Mick Rigby shortlisted at The Drum Awards for Trailblazer in Marketing

Yodel Mobile

29th April 2026

2 minute read

The Big Fat App Quiz of the Year returns for 2026

Yodel Mobile

30th March 2026

6 minute read

Making the business case for mobile & app marketing to your CFO

Yodel Mobile

11th March 2026

4 minute read

What does Apple’s new ad placement mean for your strategy?

Yodel Mobile