Danielle Watts

App Store Optimization for the Apple Vision Pro

Apple‘s latest product release has revealed its ambition to lead in the progress of wearable technology. A testament to this is the recent addition to its product catalogue – the Apple Vision Pro headset. Officially released in the US on […]

Danielle Watts

March 12, 2024

Leveraging Custom In-App Icons for Brand Engagement

In the competitive landscape of the App Store and Google Play Store, an app's icon serves as a paramount visual representation of a brand. It's not merely an aesthetic choice; it's a strategic tool designed to enhance store listing conversion rates. An app icon plays a critical role in both the conversion rate (CVR) and click-through rate (CTR) within the App Store and Google Play Store.

Danielle Watts

August 10, 2023

Powerful Ideas for Seasonal User Acquisition Campaigns to Boost Your App’s Success

As the holiday season is in full swing, apps have a prime opportunity to capitalise on one of the most lucrative and festive times of the year. With shoppers in the spirit of gifting, celebrating, and indulging, the season presents […]

Jay Bugeja

December 6, 2024

Building a KPI Framework to Drive Your App’s Success

If you want to understand how your app is performing, tracking the right app KPIs (Key Performance Indicators) is essential. From downloads to in-app conversions like newsletter sign-ups or subscriptions, KPIs provide crucial insights into how your app aligns with […]

Jay Bugeja

December 3, 2024

Guide: 5 Data-Led Insights for Your App Growth Strategy

The concept of growth has evolved. The “growth at all costs” mindset has been replaced by a sustainable approach—one that prioritises not just acquiring new users but maximising their lifetime value while driving business profitability. Today, the mobile app ecosystem […]

Agata Brown

November 29, 2024

Seasonal and User-Generated Creative Strategies to Scale App Growth

In today’s privacy-first landscape, the adage ‘Creative is King’ has never been more relevant. With increasing privacy regulations limiting traditional targeting methods, the role of creative assets has grown significantly in driving user engagement and conversions. From seasonal creative campaigns […]

Arazoo Kadir

November 27, 2024

Top ASO Agencies of 2025 to Supercharge Your App Growth

The Importance of App Store Optimization App Store Optimization (ASO) is now an indispensable strategy as part of any app’s wider marketing efforts. In an ever-changing landscape, the App Store and Google Play Store have seen up to 18 algorithm […]

Jay Bugeja

November 22, 2024

Is a Mobile Measurement Partner (MMP) the Missing Link to Your App’s Success?

The app space is hugely competitive, so you need to use all the tools and partners at your disposal to give yourself the best chance of success. Among these, one of your most important allies is your MMP – Mobile […]

Agata Brown

November 20, 2024

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