We are excited to share that Yodel Mobile has won in the Email, Mobile & Marketing category at the Performance Marketing World Awards 2025, for our work with TUI!
The Performance Marketing World Awards (PMW) champion outcome-based marketing, highlighting the brands and agencies that achieve best practice, solve problems and get the most out of their marketing investments. The awards honour outstanding achievements and celebrate the industry and all the incredible projects and people that make it.
Email, Mobile and App Marketing
Yodel Mobile was named the winner in the Email, Mobile and App Marketing category for our work with TUI.
TUI is one of the world’s leading travel brands; operating 11 mobile apps across 8 markets. With a diverse portfolio of apps serving different audiences and purposes, TUI faced the complex challenge of driving consistent, sustainable growth across all platforms.
Partnering with Yodel Mobile, TUI launched its most comprehensive App Store Optimisation (ASO) initiative to date, an ambitious project that required cross-functional collaboration, deep strategic planning, and custom execution tailored to each app’s needs. The goal was to deliver a measurable impact at scale by improving app visibility and conversion across the board.
You can read the full case study here.
International Agency of the Year
Congratulations to the NP Digital team, who were named International Agency of the Year, for a third year in a row! NP Digital’s mission is to give back to the marketing community through free educational content and cutting-edge tools like Ubersuggest and AnswerThePublic, which collectively serve millions of users worldwide. A well-deserved win!
A busy year for Yodel Mobile
It’s been an exciting 12 months for Yodel Mobile, we joined NP Digital following a sustained period of growth, marked by global expansion, major client wins – including Zenni Optical and Cherie Blair Foundation – and significant industry recognition, including being named as one of the Sunday Times Best Places to Work 2025, App Marketing Agency of the Year 2024, and earning a place in the Culture 100: Greatest Places to Work 2024.
Huge congratulations to all the winners and thanks to the team at Performance Marketing World for a great evening!
To find out about the other award-winning work, contact us.
