Yodel Mobile Wins App Store Optimization Campaign of the Year

Yodel Mobile Wins App Store Optimization Campaign of the Year

It’s a time of celebration at Yodel Mobile, and these last few weeks have marked a significant milestone in our journey and a wonderful end to the year. We’re thrilled to announce that we were honoured with nominations for eight industry-leading awards, taking home five award wins. We are over the moon to receive recognition for our team’s app marketing expertise, skills and continued hard work.

Among our notable achievements is the recognition we received for our App Store Optimization (ASO) work with our client, B&Q. This project was highlighted at both the Effective Mobile Marketing Awards and the Effective Digital Marketing Awards, winning in categories such as Most Innovative Campaign of the Year, and Most Effective Use of Data. Another crowning achievement was at the App Growth Awards in Berlin, where we celebrated an extraordinary win. This award was not just for our company’s performance but was a recognition of the brilliance of our Strategic Growth Director, Megan Dean. Her leadership and expertise garnered her a well-deserved App Marketer of the Year accolade!

App Growth Awards

App Marketer of the Year

Megan Dean is Yodel Mobile’s Strategy Growth Director and has consulted over 500 app businesses in her time, leading app launches for renowned brands like Gymshark, James May’s MyTheoryTest and Sonova. Megan’s dedication to her clients is unparalleled. We are very proud to have Megan on our team and are excited to see all the innovative strategies she will continue to deploy for our clients going into the new year.

‘I’m honoured to have been recognised in such a competitive category with so many amazing people nominated. This achievement wouldn’t have been possible without the support of the amazing team I have around me, whom I’m so grateful for. I’m looking forward to seeing what new challenges 2024 holds!’ – Megan Dean, Strategy Growth Director

Megan Dean, App Marketer of the Year

Effective Mobile Marketing Awards

Most Effective ASO Campaign & Most Effective Use of Data

With the honour of winning two awards at the Effective Mobile Marketing Awards, we secured the award for the Most Effective Use of Data for the first time, in collaboration with our client, B&Q. With our strong focus on harnessing data to drive impactful marketing strategies and deliver measurable results, this was a notable achievement for our app marketing agency. We are also proud to announce that for the second consecutive year, we’ve been honoured with the Most Effective ASO (App Store Optimization) Campaign award. This consecutive win is a clear testament to our ongoing innovation and excellence in ASO. As a long-term partner, we have been working with B&Q for almost three years and have won an award every year with them. Our work with them this year has been no different and has driven their app to new heights.

Winning the awards is a testament to the fantastic work that the Yodel and B&Q teams have been carrying out over the past couple of years. Fundamentally, it boils down to a combination of purposeful strategy mixed with data-led execution and a group of highly passionate individuals. – Rishan Weerakoon, Strategy Growth Director

Effective Digital Marketing Awards

Most Effective Mobile Campaign & Most Innovative Campaign

The Effective Digital Marketing Awards strongly emphasise effectiveness, so the winners are typically solutions where solid evidence of success is a crucial component. After last year’s successful win, we were determined to do better. With our amazing ASO team, we achieved growth metrics beyond installation, most importantly impacting app revenue. We wouldn’t be able to achieve this award without the trust and collaboration of our client, B&Q.

“As we enter this third year of the B&Q x Yodel Mobile partnership, we didn’t dare to believe we would still be achieving such high levels of ASO success – which has led to our best ever year of app revenue and participation. We’re very grateful to the expert Yodel Mobile team, who have supported us to continue winning these prestigious industry awards”.  – Harry Blamire, Head of Customer Experience at B&Q

EMMMA and EDMA B&Q and Yodel Mobile Awards
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