It’s a time of celebration at Yodel Mobile, and these last few weeks have marked a significant milestone in our journey and a wonderful end to the year. We’re thrilled to announce that we were honoured with nominations for eight industry-leading awards, taking home five award wins. We are over the moon to receive recognition for our team’s app marketing and app store campaign expertise, skills and continued hard work.
Among our notable achievements is the recognition we received for our App Store Optimization (ASO) work with our client, B&Q. This project was highlighted at both the Effective Mobile Marketing Awards and the Effective Digital Marketing Awards, winning in categories such as Most Innovative Campaign of the Year, and Most Effective Use of Data. Another crowning achievement was at the App Growth Awards in Berlin, where we celebrated an extraordinary win. This award was not just for our company’s performance but was a recognition of the brilliance of our Strategic Growth Director, Megan Dean. Her leadership and expertise towards app store campaigns garnered her a well-deserved App Marketer of the Year accolade!
App Growth Awards
App Marketer of the Year
Megan Dean is Yodel Mobile’s Strategy Growth Director and has consulted over 500 app businesses in her time, leading app launches for renowned brands like Gymshark, James May’s MyTheoryTest and Sonova. Megan’s dedication to her clients is unparalleled. We are very proud to have Megan on our team and are excited to see all the innovative strategies she will continue to deploy for our clients going into the new year.
‘I’m honoured to have been recognised in such a competitive category with so many amazing people nominated. This achievement wouldn’t have been possible without the support of the amazing team I have around me, whom I’m so grateful for. I’m looking forward to seeing what new challenges 2024 holds for app store campaigns!’ – Megan Dean, Strategy Growth Director
Effective Mobile Marketing Awards
Most Effective App Store Campaign & Most Effective Use of Data
With the honour of winning two awards at the Effective Mobile Marketing Awards, we secured the award for the Most Effective Use of Data for the first time, in collaboration with our client, B&Q. By leveraging data to optimise app store campaigns and drive impactful marketing strategies that deliver measurable results, this was a notable achievement for our app marketing agency.
We are also proud to announce that for the second consecutive year, we’ve been honoured with the Most Effective ASO (App Store Optimization) Campaign award. This consecutive win is a clear testament to our ongoing innovation and excellence in ASO. As a long-term partner, we have been working with B&Q for almost three years and have won an award every year with them. Our work with them this year has been no different and has driven their app to new heights.
Winning the awards is a testament to the fantastic work that the Yodel and B&Q teams have been carrying out over the past couple of years. Fundamentally, it boils down to a combination of purposeful strategy mixed with data-led execution in our app store campaigns and a group of highly passionate individuals. – Rishan Weerakoon, Strategy Growth Director
Effective Digital Marketing Awards
Most Effective Mobile Campaign & Most Innovative Campaign
The Effective Digital Marketing Awards strongly emphasise effectiveness, celebrating solutions where solid evidence of success is a crucial component. After last year’s successful win, we were determined to raise the bar even higher. With the expertise and dedication of our amazing ASO team, we not only drove significant growth metrics beyond installations but also made a substantial impact on app revenue and overall user engagement. This achievement underscores the power of data-driven strategies and seamless execution. We owe this success to the trust and collaboration of our incredible client, B&Q, whose partnership has been integral to achieving such outstanding results.
“As we enter this third year of the B&Q x Yodel Mobile partnership, we didn’t dare to believe we would still be achieving such high levels of ASO success – which has led to our best ever year of app revenue and participation with our app store campaigns. We’re very grateful to the expert Yodel Mobile team, who have supported us to continue winning these prestigious industry awards”. – Harry Blamire, Head of Customer Experience at B&Q
Wrap Up
As we reflect on these incredible achievements, we are filled with gratitude for the collaboration, trust, and dedication of our clients and team members. These milestones not only celebrate the hard work and innovation of Yodel Mobile but also inspire us to continue pushing the boundaries of app marketing. With 2024 on the horizon, we are eager to build on this momentum, delivering even more impactful strategies, groundbreaking app store campaigns, and award-winning results. Here’s to another year of growth, success, and innovation!
