We’re delighted to share the news that Mick Rigby, Yodel Mobile’s CEO, has been shortlisted for ‘Trailblazer in Marketing’ at The Drum Awards.
The Drum Awards celebrate the individuals and organisations pushing marketing forward, recognising those who are redefining strategy, innovation and impact across the industry.
Trailblazer in Marketing
The category ‘Trailblazer in Marketing’ recognises leaders who are not just delivering results but reshaping how the marketing world works.
With a legacy as a figurehead in founding app marketing, from championing mobile as a core growth channel to building a consultancy which drives measurable, full-funnel app performance, Mick’s work continues to influence how brands approach modern marketing.
Under Mick’s leadership, Yodel Mobile has evolved into a global app growth consultancy, delivering data-led strategies across ASO, user acquisition, creative and lifecycle marketing.
The recognition comes at a pivotal time in the marketing and app marketing sphere, with marketing being reshaped by the proliferation of digital channels, changing user behaviour, and, of course, AI-driven discovery.
Leaders in this category are those setting the direction for what comes next. They are not simply responding to change but actively driving it.
Mick’s nomination reflects both his individual contribution to the establishment and growth of the app marketing industry and Yodel Mobile’s continued role in driving progress across the sector.
A defining year for growth
It’s been a defining 12 months for Yodel Mobile. Following our integration into NP Digital last year, we’ve expanded our global footprint, strengthened our offering, and continued to deliver award-winning work for brands across key markets.
This next phase of growth builds on nearly two decades of expertise, reinforcing our position as a market leader in app growth and a trusted partner to ambitious brands worldwide. To find out more about our award-winning work, contact us today.
