App marketing blog
Featured Report
Your Complete Guide to Launching a Successful App in 2024
Download our guide where we share practical strategies to help you make your app launch a success in 2024!
The guide includes:
- Essential research for the launch
- Priming the app stores for discovery
- Direction on creative positioning
- Soft-launch approach
- Monetisation strategies
- Expert advice from MarTech leaders
Ladies and gentlemen, marketing mavericks and advertising afficionados, prepare for the digital clash of the season! Weighing in with its multimedia features, interactive ad experiences and creative prowess, we have Snapchat now entering the ring. Armed with its dynamic short-form […]
What are UGC Ads? A modern approach to advertising, User generated Content, (UGC) offers a unique avenue for brands to share their message through authentic voices and experiences. UGC is original, brand-specific content created by social media users and published […]
The world is changing fast – and Google is changing with it. Over the last year, Google’s ongoing push on their machine learning and AI capabilities has continued to accelerate. Everyone knows about ChatGPT, but did you know that Google […]
There have been major shifts in the e-commerce sector in the last few years, with luxury retailers in particular seeing a significant decline in brand strength (read more here). These shifts have caused us to deep-dive and explore the current […]
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App launch – it’s no easy feat. Current market statistics show that 1,609 apps are launched daily in the Google Play Store and in February 2024 alone, approximately 37,000 apps were released in Apple’s App Store. In 2024, where the […]
POV: You’ve spent a lot of time developing the perfect app. This app will unveil your genius to the world; in this moment, this app is your legacy. You proudly launch it onto the app store. Time passes and you […]
Apple‘s latest product release has revealed its ambition to lead in the progress of wearable technology. A testament to this is the recent addition to its product catalogue – the Apple Vision Pro headset. Officially released in the US on […]
It’s Valentine’s Day, and love is in the air. Maintaining healthy relationships with your loved ones requires ongoing effort and commitment; the same goes for retaining and engaging your app user base. In 2023, we saw daily retention rates across […]
Acquiring new app users is a top priority for many businesses, but it often comes at a significant cost. Optimising your mobile and app marketing campaigns can be tricky. This is especially the case when considering how to lower your […]
Happy New Year! With 2024 comes new ideas and possibilities for your app marketing strategy. The app world constantly changes every year, and staying on top of the latest trends and developments is the most strategic way to ensure your […]
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