You’ve nailed your acquisition strategy. But if your users are disappearing after Day 1, you’ve got a retention strategy problem, and you’re not alone.
The average iOS app sees 96.3% churn. On Android, it’s even worse.
In today’s oversaturated market, downloads are no longer the measure of success; long-term engagement is.
That’s why we’re teaming up with the experts at Customer.io for a live webinar packed with actionable strategies to help you build smarter post-install journeys that keep users around.
Date: Thursday, 21st of August
Time: 3.30pm BST – 10.30am EST
Retention is now make-or-break for app success
The truth is, most post-install journeys aren’t built to retain. They’re too slow, too generic, and disconnected from user behaviour. That’s a costly mistake.
Today’s best-performing apps use behavioural data, personalisation, and automation to keep users engaged from their first session to their fiftieth. This isn’t just about push notifications and email flows; it’s about building a cohesive, data-driven strategy that responds to what your users actually want.
What you’ll learn
This webinar is your retention playbook. Whether you’re in growth, product, CRM or lifecycle marketing, you’ll walk away with a clear strategy to reduce churn and boost LTV.
Here’s what we’re diving into:
- Why churn is accelerating, and what app teams need to stop doing now
- The most common post-install mistakes (and how to fix them)
- How top apps use behavioural triggers to personalise at scale
- The tools and frameworks that power high-performing retention strategies
- A step-by-step guide to designing automated post-install journeys that convert
Plus, bring your questions, we’ll finish with a live Q&A to help you troubleshoot your own retention challenges.
Your expert speakers
- Arazoo Kadir – Strategy Growth Director, Yodel Mobile (Host)
- Stephen Cooper – Account Manager, Yodel Mobile
- Naomi West – Senior Product Marketer, Customer.io
With experience scaling engagement for leading apps across categories, our speakers will show you what really works when it comes to retention in 2025 and what doesn’t.
Reserve your spot now and learn how to turn one-time users into lifelong customers.
