The app store landscape is evolving, and AI is at the heart of the transformation.
As platforms like Apple and Google roll out AI-powered features across search, review moderation, and app discovery, traditional App Store Optimisation (ASO) tactics are no longer enough. If you’re still relying on outdated keyword strategies and generic metadata, you’re already behind.
That’s why we’re bringing together a panel of ASO experts to unpack exactly what’s changing and what app teams need to do now to stay competitive.
If you’re unsure whether your ASO strategy is ready for the rise of AI, join us for a free webinar Cracking the App Store Algorithms: How AI is changing App Store Optimisation and learn from our ASO experts how to adapt your app growth strategy for an AI-driven future.
Date: Thursday, 10th of July
Time: 3.30pm BST – 10.30am EST
The ASO rules are changing fast
AI is quietly but significantly reshaping how users discover, evaluate, and install apps:
- Apple’s AI-generated review summaries enable users to scan app feedback faster, reshaping how social proof drives installs
- Google Play’s AI-enhanced review system speeds up approvals while enforcing stricter compliance through malware detection and content moderation.
- Search algorithms on both stores are shifting toward natural language and intent-based discovery, reducing the impact of keyword stuffing and outdated tactics.
If your ASO strategy hasn’t evolved to match this new landscape, your visibility and conversions could suffer.
What you’ll walk away with
This webinar is packed with insights for anyone working in app growth, product, or marketing. We’ll cover:
- What’s changing in app store algorithms
- How to adapt your ASO strategy for an AI-first world
- How to use tools like Google’s Natural Language API to improve visibility
- Tactics for AI-powered keyword research that reflect how users actually search
- Insights on how AI is driving engagement and conversions post-install
Plus, we’ll break down Apple’s Custom Product Pages update (announced at WWDC) and its role in creating more intelligent, targeted store experiences.
Our speakers
- Igor Blinov – ASO Director, Yodel Mobile
- Nat Abell – Senior ASO Manager, Yodel Mobile
- Arazoo Kadir – Agency Growth Director, Yodel Mobile (Host)
Our speakers have worked with top apps across industries and helped them to unlock greater visibility, reduce churn, and drive sustainable growth through smarter ASO strategies.
Live Q&A
Bring your questions! We’ll wrap up with a live Q&A so you can ask our panel anything from tooling and measurement to platform-specific tactics.
