GuideAlong is an innovative audio tour guide app that allows travelers to set their own pace while enjoying automated, location-based stories, tips, and directions. As the app looked to capitalise on a rebrand, including a full re-name, and maximize seasonal engagement, they sought Yodel Mobile’s app marketing expertise to boost app visibility, increase downloads, and retain their brand equity in the highly competitive app store environment. Our partnership led to impressive results, including a direct impact on app revenue which increased by 101% during the engagement.
GuideAlong is the leading audio tour guide app designed for travelers who love to set their own pace and itinerary but still want an informative and entertaining guided experience. Offering fully automated, perfectly timed audio stories, tips, and directions, GuideAlong enhances travel experiences worldwide.
Data-driven keyword optimisation was at the heart of our ASO. Our keyword bank formation was based on analysis of user behaviour and we identified the most popular destinations searched in the app stores. This information was crucial in tailoring our keyword strategies, ensuring that GuideAlong appeared prominently in searches related to these destinations. By aligning the app’s metadata with user search patterns, GuideAlong improved its chances of being discovered by its target audience.
Our app install campaigns were imperative in capitalising on seasonal opportunities. It was also an opportunity for creative A/B testing to pinpoint the elements that resonated with potential users, a critical step for understanding what would drive app downloads. This approach was vital in determining the most effective messaging and visual strategies to attract new users to the app. Coupled with an effective Custom Product Page strategy, we drove impressive conversion rates to deliver high-intent customers towards the app.
Simultaneously, we optimised our Apple Search Ads (ASA) bidding, focusing on high-volume, high-intent keywords specifically during the summer peak season. This targeted approach was designed to capture the heightened interest in travel and tours during this period, aligning perfectly with GuideAlong’s service offering.
“What impresses us most about Yodel is the totality of their approach to improving our business, not just ASO and ASA, but understanding the unique environment in which we operate and tailoring to those needs.”
