Leading health tech app, EczemaWise, wanted to engage an agency to accelerate learnings and momentum for its app growth. This included a focus on recruiting new users, retaining and engaging existing users, and building awareness of the app generally and particularly among healthcare providers who treat eczema. Working with the Yodel Mobile team, we leveraged cutting-edge app marketing tactics to increase visibility for core search terms, deepen product education via the app stores and drove more than 18,000 user registrations.
EczemaWise is a groundbreaking app developed by the National Eczema Association (NEA) to help patients and caregivers manage their eczema – and to advance eczema care and research through the use of real-world patient-powered data. As a prominent patient advocacy organisation, the team is dedicated to improving the lives of individuals affected by eczema. As part of their mission to empower patients with effective disease management tools, NEA embarked on an ambitious project to develop and launch the EczemaWise app. This innovative mobile application aims to provide users with comprehensive support in managing their eczema symptoms and treatment regimens.
We began with a deep dive into the app’s ecosystem, conducting a comprehensive app audit to analyse its target audience, user journey, and desired actions. To further refine our strategy, we performed a competitive analysis, identifying trends, strengths, and gaps in the competitive landscape. These insights shaped a tailored keyword optimisation strategy to enhance the app’s visibility, boost downloads, and create a stronger foothold in the market.
Leveraging the audit findings, we provided actionable feedback on the app’s design and user experience, recommending new features to make the app more intuitive and engaging. These enhancements improved functionality and aligned the app with user expectations, ensuring a seamless journey that encouraged retention and active usage, significantly increasing user engagement metrics. Yodel Mobile’s mobile consultation experts also proposed the incorporation of gamification elements to further boost user interaction and long-term engagement.
To clearly communicate the app’s purpose and showcase its unique benefits, we produced an engaging explainer video which would also be leveraged as a preview video in the app stores. This early touch-point education was created with the aim of conveying the product experience and the value of the eczema tracking features. This high-impact visual asset effectively conveyed the app’s value proposition, driving sign-ups and increasing user understanding of key features.
To maximize app visibility, we implemented a comprehensive App Store Optimization (ASO) strategy, focusing on high-performing keywords, compelling descriptions, and optimized app store visuals. Additionally, we launched Apple Search Ads to target high-intent users, driving traffic and downloads while ensuring sustained engagement. These efforts collectively enhanced the app’s discoverability and visibility in the app stores.
Yodel Mobile definitely felt like an extension of our team. They quickly became experts in our space, fully understanding the patient experience and our goals. They gave us time, access, and constantly brought fresh ideas to the table, helping us achieve our objectives in a collaborative and impactful way
