Real-World App Success Stories

Mobile and App Case Studies

Uncover the impactful strategies and outstanding results we’ve delivered for our clients’ apps.

Scaling Organic Growth Across 11 Markets for a Global Travel Brand

TUI is one of the world’s leading travel brands, offering integrated holiday experiences across 180 destinations. With an extensive app ecosystem spanning 11 apps in 8 markets, TUI sought Yodel Mobile’s expertise to reverse declining organic performance and reduce reliance on paid acquisition. Through a scalable ASO strategy, including localised keyword targeting, creative optimisation, and seasonal activations, we boosted visibility and conversion across app stores. Our partnership delivered impressive results, including a 20% increase in organic installs, top category rankings, and the #1 spot for the keyword “holiday” on Android.

20%

Increase in organic installs across the whole app portfolio

Top 10

Category rankings on Google Play, for 10 apps

Driving 190% revenue growth through ASO for an ecommerce app

We partnered with B&Q, the UK’s largest home improvement and DIY retailer, to enhance their digital and in-store presence. Our ASO generated impressive results, increasing the app user base by 548% and boosting B&Q’s app revenue by 190%. The app now boasts the lowest ROAS across all of B&Q’s channels.

190%

Increase in app revenue

37%

Growth in transaction volume

Boosting leading parcel delivery app to the top 3 in the UK iOS Lifestyle category

Yodel Delivery, one of the UK’s leading parcel carriers, partnered with us to boost their key metrics with a newly relaunched app. The combination of ASO and ASA strategies delivered an +85% increase in installs YoY.

109%

Growth in impressions on iOS

30%

Reduced Cost Per Acquisition (CPA)

Maximising App Growth for GuideAlong's Rebrand

GuideAlong is an innovative audio tour guide app that allows travelers to set their own pace while enjoying automated, location-based stories, tips, and directions. As the app looked to capitalise on a rebrand, including a full re-name, and maximize seasonal engagement, they sought Yodel Mobile’s app marketing expertise to boost app visibility, increase downloads, and retain their brand equity in the highly competitive app store environment. Our partnership led to impressive results, including a direct impact on app revenue which increased by 101% during the engagement.

31%

Reduction in Cost Per Install (CPI)

101%

Increase in app revenue from downloaded audio tours

Accelerating User Growth for a New Transportation App Launch

Hoppa, an innovative online marketplace that enables users to search, compare, and book taxis and airport transfers, partnered with Yodel Mobile to boost their market presence and grow their user base. By leveraging Yodel Mobile’s expertise in app acquisition, ASO, and creative strategy, Hoppa successfully expanded its user base and increased bookings, strengthening its position in the competitive ground transportation market.

196%

Growth in organic installs on iOS

89%

Growth in organic installs on Android

Strategic support for a healthcare app launch

Leading health tech app, EczemaWise, wanted to engage an agency to accelerate learnings and momentum for its app growth. This included a focus on recruiting new users, retaining and engaging existing users, and building awareness of the app generally and particularly among healthcare providers who treat eczema. Working with the Yodel Mobile team, we leveraged cutting-edge app marketing tactics to increase visibility for core search terms, deepen product education via the app stores and drove more than 18,000 user registrations.

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Real-World App Success Stories

Mobile and App Case Studies

Scaling Organic Growth Across 11 Markets for a Global Travel Brand

20%

Top 10

Driving 190% revenue growth through ASO for an ecommerce app

190%

37%

Boosting leading parcel delivery app to the top 3 in the UK iOS Lifestyle category

109%

30%

Maximising App Growth for GuideAlong's Rebrand

31%

101%

Accelerating User Growth for a New Transportation App Launch

196%

89%

Strategic support for a healthcare app launch

18000

14%

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