The person we are looking for
Yodel Mobile is on the lookout for App Growth Specialist to join our growing team! Leading both the execution and development of our unique App Growth Programme, we need an app specialist knowledgeable in relevant skills such as ASO, mobile search, discoverability strategies, app virality, mCRM and mobile analytics platforms and tools.
We’re seeking an individual who is innovative, creative thinking and experimental. You will need to merge creative and analytical methods to plan, pitch and lead strategies that will aid in maximising impact of the app conversion funnel and drive acquisition for our clients’ apps. You will also delve deeply into marketing performance, engagement and retention strategies and provide regular trend analytical and marketing insights.
Previous experience in mobile is a must.
Roles, responsibilities and requirements:
- Smartphone enthusiast
- Knowledge and extensive experience in the use of mobile analytics and attribution platforms
- Use third party tracking tools to produce reports and generate insight
- Experience in App Store Optimisation
- Execution of mobile CRM strategies
- Implementation of review management
- Conduct and present competitive research
- Development of discoverability strategies
- Working on successful onboarding strategies
- Development of social sharing strategies
- Own and present your strategies and recommendations
- Manage the delivery of the programme