Senior ASO Executive

** NO INTERNATIONAL APPLICANTS!! **

Must be able to come into the office 3 days per week.

We are looking for a data-driven, collaborative and enthusiastic Senior ASO Executive to join our London team.

Location: Farringdon, London (Hybrid)
Contract: Full-time position

We are the leading app growth consultancy, specialising in full-funnel app marketing strategies, including app store optimisation (ASO), user acquisition, retention, engagement, product CRO and monetisation. Based in Farringdon, London and part of NP Digital, we operate globally to serve clients in the UK, Europe and the Americas, including Universal Music, Wim Hof Method, Yodel Delivery, Tinder, Global Player, Confused.com, UKTV and more.

Our dynamic team of ambitious and mission-driven app experts is dedicated to delivering exceptional app growth services. With a collective experience of over 70+ years in mobile marketing, the team is passionately committed to successfully launching and scaling apps in the global mobile market.

We are in the middle of significant growth, having achieved momentous recognition in the industry for our progressive approach to app growth. Recent awards include:

Culture 100 UK’s greatest Companies to Work for 2024
App Marketing Agency of the Year App Growth Awards 2024
Most Effective ASO Campaign EMMA 2023
Most Effective Mobile Campaign Masterclass Awards 2023

If you have a passion for digital and apps, and are ready to join the Yodel Mobile team and play a key role in achieving our next level of growth, we’d love to hear from you.

Key responsibilities

Attend client meetings, present findings, and recommendations, and provide regular updates on project progress and performance
Prepare reports with analysis for clients that highlight the impact of ASO efforts on their app’s performance, utilising ASO tools to deliver data-driven insights
Organise and prioritise monthly, weekly, and daily deliverables
Manage day to day communications and scopes of work with a number of clients.
Collaborate with and support ASO Executives with deliverable production for AMs and Snr AMs.
Conduct keyword research and competitor analysis to identify new ASO opportunities across many different types of apps
Optimise all metadata on iOS and Google to improve search rankings and user conversion for multiple clients
Produce creative strategies for conversion-based deliverables such as creative A/B Testing

Requirements

Excellent written and verbal communication skills necessary. Experience in writing for various media formats preferred (e.g., blog posts, long-form articles, social media or video scripts)
Strong desire to learn, open-minded and able to take feedback and constructive criticism in stride, using it to refine your work and grow as a professional
A collaborative and curious self-starter with a demonstrated ability to keep projects moving and deliver great results on time without the need for too much oversight
Thrives in fast-paced environments and can adapt quickly to shifting priorities
Creative and empathetic thinker; you care deeply about our clients’ app users and have a customer-first approach. Experience in client management or customer service is preferred
Confident manipulating data sets in Excel and working with PowerPoint. A flare for visual storytelling and data analysis
Experience working at an agency or app with a focus on ASO is preferable
Familiarity with mobile developments, apps, design, and user experience principles in a plus
Have a real interest in the fast-growing world of mobile/digital
Experience using ASO tools such as AppTweak
Experience using consoles such as App Store Connect, Google Play Console and Apple Search Ads
An understanding of the marketing funnel

Company culture & benefits

From flexible working and private health cover to regular socials, and monthly rewards, we’re committed to creating a workplace where you feel supported, recognised, and excited to show up every day.