Paid media account manager

The role

** NO INTERNATIONAL APPLICANTS!! **

Must be able to come into the office 3 days per week.

We are looking for a motivated, enthusiastic and data centric Paid Media Account Manager to join our London team.

Location: Farringdon, London (Hybrid)
Contract: Full-time position

We are the leading app growth consultancy, specialising in full-funnel app marketing strategies, including app store optimisation (ASO), user acquisition, retention, engagement, product CRO and monetisation. Based in Farringdon, London and part of NP Digital, we operate globally to serve clients in the UK, Europe and the Americas, including Universal Music, Wim Hof Method, Yodel Delivery, Tinder, Global Player, Confused.com, UKTV and more.

Our dynamic team of ambitious and mission-driven app experts is dedicated to delivering exceptional app growth services. With a collective experience of over 70+ years in mobile marketing, the team is passionately committed to successfully launching and scaling apps in the global mobile market.

We are in the middle of significant growth, having achieved momentous recognition in the industry for our progressive approach to app growth. Recent awards include:

Culture 100 UK’s greatest Companies to Work for 2024
App Marketing Agency of the Year App Growth Awards 2024
Most Effective ASO Campaign EMMA 2023
Most Effective Mobile Campaign Masterclass Awards 2023

If you have a passion for digital and apps, and are ready to join the Yodel Mobile team and play a key role in achieving our next level of growth, we’d love to hear from you.

Key responsibilities

Manage the day to day relationship with a variety of clients, build trust and grow client accounts in line with department targets
Develop and implement comprehensive paid social advertising strategies across various platforms, including Meta, TikTok, Snap and Google.
Create, manage, and optimise app focused paid social campaigns to maximise client’s KPIs such as user acquisition, engagement, and revenue generation.
Conduct thorough research and analysis of target audiences, competitors, and industry trends to inform campaign strategies and improve performance.
Collaborate with internal teams, including creative and analytics to ensure cohesive and effective campaign execution.
Monitor campaign performance, analyse data, and provide regular reports to clients, highlighting key insights, optimisations, and recommendations for improvement.
Proactively identify growth opportunities within client accounts, strategise and implement initiatives to drive account expansion and revenue growth.
Build and maintain strong client relationships, serving as a trusted advisor and primary point of contact for all campaign-related matters.
Stay up-to-date with the latest trends, best practices, and innovations in paid social advertising, and provide insights and recommendations to clients to ensure they stay ahead in the market

Requirements

Agency Account Management skillset with a track record of growth
Proven experience (2 years +) in managing paid social campaigns on platforms such as Meta, TikTok, and Google.
Strong understanding of ad formats, targeting options, and optimisation techniques specific to each platform.
Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
Proficient in using campaign management and analytics tools, such as Facebook Ads Manager, TikTok Ads Manager, and Google Ads.
Exceptional communication and presentation skills, with the ability to effectively communicate complex strategies and campaign performance to clients (with proven hands-on client experience).
Strong organisational skills, with the ability to manage multiple campaigns and clients simultaneously.
A proactive and results-oriented mindset, with the ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
Passion for digital and app marketing, staying updated on industry trends, and eagerness to continuously learn and grow.

Company culture & benefits

From flexible working and private health cover to regular socials, and monthly rewards, we’re committed to creating a workplace where you feel supported, recognised, and excited to show up every day.