Mobile World Congress 2015 – Day 1

Zuckerberg’s unholy matrimony with the operators Mark Zuckerberg took centre stage on Day 1 of Mobile World Congress again – but this time, he seemed very keen to shift the focus away from Facebook and onto its partners. The Q&A chat (hosted by WIRED journalist Jessi Hempel) was focused around Zuckerberg’s internet.org initiative – which aims [...]

By | March 2nd, 2015|Conferences, Events, Mobile Apps, Mobile Devices, Wearables|0 Comments

Mobile and the NHS: Healthy choices

Can mHealth applications and wearable devices really save our creaking National Health Service? Far from championing mobile and mHealth as the saviour of the NHS, some of the papers recently painted a very bleak picture. It was enough to make you jumpy about going to the doctors, and a bit fearful of the day you next [...]

By | February 19th, 2015|mHealth, Mobile Devices, Wearables|0 Comments

Yodel Mobile Launches App Discovery Campaign for Kobo – press release

Integrated app discovery campaign enables tailored advertising Mobile marketing agency Yodel Mobile has announced the launch of a new app discovery campaign for Kobo, one of the largest e-reader businesses on the market. The app discovery campaign features banners and HTML5 advertising to drive smartphone, tablet and web users to download the Kobo app. The global app discovery campaign launches this week, and is tailored to separate markets dependent on requirements. […]

By | July 12th, 2012|Press|0 Comments

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