Seven Top Tips for Choosing a Mobile Tracking Partner

If you are running a mobile app install campaign and looking to use multiple media partners, you will need a third party tracking provider. Choosing this mobile tracking partner is a very important decision that should not to be taken lightly as there's a lot of work which can go into integrating.  To help guide you, we've [...]

By | May 28th, 2015|Analytics, Industry Comment, Mobile Analytics|0 Comments

Case Study: The Economist World in 2015

Yodel Mobile is a full service mobile marketing agency, and we have worked with The Economist since 2010 on all their mobile marketing activity.  The Economist has a circulation of 1.5 million+ readers worldwide and asked Yodel Mobile to work on the launch of The World in 2015 following the success of the launch for [...]

5 Tips for Creative Success

Here at our mobile marketing agency, we in the creative team love to focus on “the art”. However, style is nothing without substance. Mobile ads have a reputation for being fun projects and are a chance to really get creative, think big and do something new and different. We always put creative at the heart of [...]

By | February 17th, 2015|Industry Comment, Mobile Creative|0 Comments

Mobile App Launch Strategies (part 3): Mobile Display Campaigns, Networks and Remarketing

Mobile advertising has evolved. With a range of new display ad units that incorporate a suite of dynamic features, new ad networks that deliver ever growing reach, contextual and location based targeting, and in depth tracking solutions – mobile display has made huge leaps since the early days of basic static banners. […]

By | October 10th, 2013|Mobile Strategy|0 Comments

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