***Confirmed attendees coming to April's Afternoon Club include Archant, Bauer Media, Dennis Publishing, ESI Media, Real Networks, Hearst Magazines, Secret Escapes, Conde Nast, Immediate Media, Dow Jones, TES Global, National Trust, Leisure Pass Group, Debenhams, Amazon, Hearst Magazines, Travelex*** The Afternoon Club is a regular seminar presenting the latest in mobile advertising and marketing brought to [...]
Relax, Barcelona – Mobile World Congress 2014 is starting to wind down. It seems fitting that people have only really got round to talking about BlackBerry today as people start to physically and psychologically check out of the show, even though RIM launched its new phones yesterday. In a few short years, the BlackBerry has [...]
With a show the size of Mobile World Congress, it seems only right that the biggest name in technology – Facebook’s Mark Zuckerberg – delivered the first big headline keynote.Few things can prepare you for the scale of MWC and it seems scale is what Zuckerberg wants to talk about, too. Facebook’s acquisition of WhatsApp [...]
It’s the time of year when consumers are firming up their travel plans for the year ahead – whether they’re snapping up some winter sun to escape the dreary UK weather or sorting out their summer holiday plans before the best places get booked up. […]
Las Vegas is bonkers enough as it is, but add the Consumer Electronics Show (CES) into the mix and you’re in for a truly surreal experience. CES – the tech trade show that takes place in January every year – is a bizarre festival of robots, corporate fanfare, Vegas nightlife, and an unfathomable army of iPhone accessory manufacturers all seemingly hawking the same product. But there’s a lot more to it than that – and it’s fair to say that amid all the 3D printers and iPhone tat, CES is a big deal for the ad industry. It’s a great opportunity to see what’s coming next in terms of consumer behaviour, and think about how new technology can enable brands to engage consumers. […]
Mobile has revolutionised industry around the world – and that’s especially true of Lapland’s relentlessly-innovative Christmas sector. We surveyed Lapland’s oddly small and squeaky-voiced workforce, along with their talismanic and food loving CEO Mr Father “Santa Claus” Christmas, to find out exactly what effect mobile is having on the business. […]
Bringing together the sharpest mobile minds from the likes of Shazam and ITV (not to mention a chap called Mick Rigby), our November Breakfast Club event focused on the second-screen phenomenon. And, judging by the results shared during the presentations, it’s a phenomenon that’s already showing the profound impact it can have on marketing and consumer engagement. […]
Why yell up the stairs to summon your kids when dinner is ready? A simple video call will do the job just as well apparently. It seems British families are forging ahead with a new trend – according to research from Microsoft Advertising, one in three families communicate digitally while within the house. The study surveyed 1,500 families in the UK, and also found that the average British household has six internet-connected devices in use. […]
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David Bowie ponders the future of mobile
David Bowie ponders the future of mobile
David Bowie takes inspiration wherever he finds it - rockabilly, krautrock, sci-fi, technology, class As, beautiful men and beautiful women. And as I listen to his records and wonder how different my life could have turned out if I’d been a bit more studious on the guitar and a bit more brave with the outfits, [...]