Making sense of the Consumer Electronics Show (CES) 2014

Las Vegas is bonkers enough as it is, but add the Consumer Electronics Show (CES) into the mix and you’re in for a truly surreal experience. CES – the tech trade show that takes place in January every year – is a bizarre festival of robots, corporate fanfare, Vegas nightlife, and an unfathomable army of iPhone accessory manufacturers all seemingly hawking the same product. But there’s a lot more to it than that – and it’s fair to say that amid all the 3D printers and iPhone tat, CES is a big deal for the ad industry. It’s a great opportunity to see what’s coming next in terms of consumer behaviour, and think about how new technology can enable brands to engage consumers. […]

By | January 10th, 2014|Conferences|0 Comments

November’s Breakfast Club with Shazam + ITV – Whose screen is it anyway?

 ***Confirmed attendees coming to November 28th’s Breakfast Club include VEVO, Dennis Publishing, Spotify, B&Q, Tui, Ticketmaster, WWF, Bauer Media,, Cancer Research UK, AOL Networks, Debenhams, Amazon, Guardian News and Media, Hearst Magazines, William Hill, News UK*** We hear a lot of talk about mobile as the ‘second screen’ in relation to entertainment these days. But does the term accurately describe what’s going on? […]

By | November 5th, 2013|Breakfast Club|0 Comments

Keeping it in the Family with video chat

Why yell up the stairs to summon your kids when dinner is ready? A simple video call will do the job just as well apparently. It seems British families are forging ahead with a new trend – according to research from Microsoft Advertising, one in three families communicate digitally while within the house. The study surveyed 1,500 families in the UK, and also found that the average British household has six internet-connected devices in use. […]

By | October 23rd, 2013|Mobile Advertising|0 Comments

The Breakfast Club, Publishing and Mobile Devices, September 12th 2013

     The Breakfast Club took place in the Salon room at the Zetter hotel on Thursday the 12th of September, a new and bigger location for the event. […]

By | September 16th, 2013|Breakfast Club|0 Comments

Gaming in the Mobile World – an infographic by Yodel Mobile & the MMA

Yodel Mobile / / +44 (0)20 7428 1310 / @yodelmobile

By | August 28th, 2013|Conferences|0 Comments

The average UK Citizen owns a whopping 11.4 types of media devices up from 9.7 in 2011


By | August 19th, 2013|Mobile Devices|0 Comments

Keys, Money, Phone

Tiles have been getting a lot of press this week and with good reason, it’s a pretty cool product, if not a killer one.  Looking roughly a centimetre square, these little suckers will attach to all the important items we need every day and can be tracked via an iOS application.  So how do they work?  They are powered by Bluetooth and have a 50m to 150m range.  […]

By | August 1st, 2013|Mobile Devices|0 Comments

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