Group 48

Want to achieve app success?

The app ecosystem is saturated. Launching and scaling an app presents itself with serious challenges…


less than 0.01% of apps succeed


of apps are deleted within 30 days


of time in apps is spent on a user’s top 3 apps

Our solution

That’s why we created our award winning solution, the Yodel Mobile App Growth Programme.

Successful app growth is holistic, and our service offering spans across 4 core pillars that will cover your end-to-end app marketing requirements:

Our soloution graphic





Get in touch

Marketing Strategy

Whether you are launching your app or scaling, your mobile marketing strategy will be key in creating a successful blueprint for app growth. Our strategy services include:

Business strategy
Launch and growth strategy
Growth Forecasting

Paid and Organic Acquisition

Populating your app with high-quality users is essential. From optimising your organic acquisition to harnessing effective app install campaigns across all the major channels, our growth offering includes:

App Store Optimisation
Paid UA management
Creative & messaging strategy


Meaningful app success is dependent on retention and engagement. To ensure that your app driving your users to your goal conversion metric, our retention strategies include:

UX Optimisation
Product CRO
User Activation


Our approach sits at the intersection of data and creativity. We are partnered with all the major mobile-first tools, utilising data-led optimisations to drive successful strategies for app owners. Our data services include:

Tool stack audit
Data Architecture
Impact Reporting
Insights Extraction

Want to find out more?

Speak to our App Growth Specialists today

Get in Touch


App Launch Strategy

App Store Optimisation

Paid User Acquisition