It’s 2022, and the concept of growth has changed. “Growth at all costs” has been replaced with something more sustainable, focusing not merely on new users, but the lifetime value of users—and ultimately, business profitability. Every year, the mobile app […]

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User churn is a real challenge for any mobile app business striving to drive customer loyalty and sales. The numbers may vary by industry and country, but research shows that over 70% of users are expected to churn within 90 […]

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In June 2020 Apple hosted its annual Worldwide Developers Conference (WWDC). The announcement of iOS 14 and its features sent shockwaves across the global app marketing industry. Fast forward to over a year later and the dust from the iOS […]

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Mobile spend has hit new heights at $143 billion, which is a 20% increase YoY (App Annie, 2021). This doesn’t come as much surprise when paired with the knowledge that hours spent on mobile have now outgrown hours spent watching […]

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We’ve been working with Priori Data to bring you a report on the dating app marketplace. With Tinder dominating the sphere, we’ve pulled out key insights to see how the competition have implemented retention and organic acquisition strategies in an attempt to […]

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