New Spotlight Search feature in iMessage could change the course of Apple Search

Spotlight Search. It’s a feature of the iPhone that we don’t spend much time talking about. In fact, it’s a feature that iOS users do not interact with much either, with a recent study by Branch showing that only 0.3% of users click on Spotlight links. However, we’ve noticed a new feature in iOS 10 [...]

By | May 19th, 2017|Mobile Search, Mobile Strategy, Yodel Mobile|0 Comments

Top 5 things to look out for in mobile in 2017

The excitement sparked by wearables, the prospect of Google AMP, the fear of mobile ad blockers and the endless list of hardware releases…who can forget the developments we witnessed in mobile in 2016? Well, as January comes to a close, the question of what this year will bring hangs in the air. There are a few [...]

What Yodel Wants from Apple’s WWDC

With WWDC (Apple's Worldwide Developers Conference) just around the corner, the theories about iOS 10 and the new iPhone 7 are flying every which way. We thought we’d get in on the action and put together a wishlist for this year’s conference, from the point of view of mobile marketing. Improvements to Apple Search at [...]

Time to move beyond the apps versus mobile web debate

Back when apps were a new thing (we’re talking hazy, sepia-tinged memories of 2008, here), there was a considerable clamour among brands, games companies, and binmen alike to get in on the app gold rush. However, many marketers and developers argue that the mobile web beats apps when it comes to mobile strategy. So, do [...]

By | May 15th, 2014|Mobile Apps, Mobile CRM, Mobile Search, Mobile Strategy|0 Comments

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