Time to move beyond the apps versus mobile web debate

Back when apps were a new thing (we’re talking hazy, sepia-tinged memories of 2008, here), there was a considerable clamour among brands, games companies, and binmen alike to get in on the app gold rush. However, many marketers and developers argue that the mobile web beats apps when it comes to mobile strategy. So, do [...]

By | May 15th, 2014|Mobile Apps, Mobile CRM, Mobile Search, Mobile Strategy|0 Comments

Mobile Engagement Part 2 – Yodel’s Five Golden Rules

Push messaging is a hugely powerful tool – a properly managed campaign can double app usage and consumer engagement with branded apps. We feel many companies just focus on downloads and don’t leave much thought for engagement beyond this stage.  We ran some research over the Christmas period on a sample of 20 mobile apps [...]

By | May 8th, 2014|Mobile Apps, Mobile CRM|0 Comments

The Afternoon Club: The journey to app engagement

Our Afternoon Club event was a great chance to delve into the world of app engagement. With speakers from the likes of Avios, HasOffers – not to mention yours truly – it was a great chance to really learn from the experts on app marketing and app engagement. One key message across all the presentations was [...]

Mobile Engagement Part 1: When push comes to shove

If your mobile strategy includes an app, then don't overlook the role push notifications can play in engaging your customers. The ability to deliver push notifications is built into every smartphone, and push offers a great way to improve your mobile app marketing and achieve more once you've secured that download. It's fair to say that since 2008, [...]

By | March 13th, 2014|App Store Optimisation, Mobile Apps, Mobile CRM|0 Comments

All aboard! How tablets and smartphones are changing the face of travel

We’ve been giving a lot of thought to the travel industry lately, as we believe mobile is increasingly playing a role in how consumers, research, book, and manage their holidays and travel. Our latest infographic ‘Destination Mobile’ highlights a number of trends and developments – in terms of new consumer behaviours as well as the industry’s response. […]

By | February 12th, 2014|Infographic, Mobile Apps, Mobile Devices|0 Comments

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