App Launch Marketing Series: Implementing the Right Mobile Tools

For your app to make an impact on a crowded marketplace, you need to launch strong. But you only get one chance at a launch – so our App Launch Marketing Series blogs are here to help you do it right. We’ve already explained how to put a mobile and app strategy in place, and [...]

By | May 14th, 2019|App Launch Series, Mobile Analytics|0 Comments

Travel apps: tips and tricks – Mastering Mobile Marketing

As part of our Mastering Mobile Marketing video series, we’ll be sharing a few tips and tricks on how to improve the performance of your travel app. We’ll be looking at overcoming seasonality issues, the need for sharing strategies, and one method of increasing your re-booking rate. Seasonality Seasonality is widely known to affect travel [...]

By | November 27th, 2017|Mobile Analytics, Mobile Apps, Travel apps, Travel Sector|0 Comments

Improve app conversion with data-led UX and UI optimisations

So how can numbers inform User Experience or User Interface decisions for your apps? You need to consider what elements are ultimately affecting your user’s conversion. For example, by making UI changes (like resizing the copy of your onboarding screens) you could decrease the risk of user drop-off. Equally, by making UX changes [...]

By | November 10th, 2017|Analytics, Data, Mobile Analytics, Mobile Apps, onboarding|0 Comments

Midway through MWC: it’s been a weird and wonderful trip so far

First impressions… Having attended the Mobile World Congress (MWC) for several years now, it certainly feels busier than usual this year. Attendees are arriving to the event early, and there’s no lull first thing in the morning like most of the previous years. Time to get the first-hand scoop on the highly-anticipated tech… The tech… For the [...]

Dark Traffic and Its Rise, Part 2: How to Avoid Dark Traffic

In our last post on dark traffic, we explored the reasons for it and why it might be on the rise. If you haven’t had a look already, check it out here. In part 2, we’ll look at a few simple ways we can begin to tackle dark traffic and understand it a little better. [...]

By | July 13th, 2016|Analytics, behaviour, Mobile Analytics|0 Comments

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