Category: Mobile Analytics

Data can be tricky to manage, and it doesn’t always show you the whole picture. Fortunately, there are ways to gain a deeper insight into your mobile app’s user behaviour. And cohort analysis can do exactly that.  Imagine you have […]

In-app conversion rate optimisation (CRO) is, quite simply, encouraging more users to fulfil meaningful actions in your app. Whilst priming your monetisation journey can be considered the highest priority, CRO is relevant at any point of asking your user to […]

App crashes. A clicked button to nowhere. Awkward pauses between screens. Funky text overlap. We’ve all endured a less-than-stellar mobile app experience. These app pain points may leave us frustrated, annoyed, and ready to switch to the next app that’ll […]

There are many things to consider before launching an app. Defining your goals, analysing the competition, ensuring your UX design and branding are on point, and the list goes on. With over 80% of apps failing within the first year, […]

See the video transcript below: Mobile Tools: What Are They and What Are the Benefits of Implementing Them? The basic explanation of in-app tools is that they help you to do something much more easily than if you built the […]

For your app to make an impact on a crowded marketplace, you need to launch strong. But you only get one chance at an app launch – so our App Launch Marketing Series blogs are here to help you do […]

As part of our Mastering Mobile Marketing video series, we’ll be sharing a few tips and tricks on how to improve the performance of your travel app. We’ll be looking at overcoming seasonality issues, the need for sharing strategies, and […]

Data doesn’t birth great ideas, but harnessing quantitative and qualitative data can turn a good idea into a huge success. So how can numbers inform User Experience or User Interface decisions for your apps? You need to consider what elements […]

First impressions… Having attended the Mobile World Congress (MWC) for several years now, it certainly feels busier than usual this year. Attendees are arriving to the event early, and there’s no lull first thing in the morning like most of the previous […]