Category: Data

It’s 2022, and the concept of growth has changed. “Growth at all costs” has been replaced with something more sustainable, focusing not merely on new users, but the lifetime value of users—and ultimately, business profitability. Every year, the mobile app […]

Achieving mobile app success takes time and dedication, and, as the competition in the app stores increases each year, every element of your app growth needs to be considered. App Store Optimisation has grown in popularity over the last few […]

What are App Growth Metrics? App growth metrics are performance indicators which provide insight into the full app lifecycle. This includes how users interact with the app and points in the user journey that have high engagement or churn rates. […]

Data privacy is no doubt the hot topic of the moment and there are recent developments initiated by the tech giants that could significantly affect your apps. There are currently over 2.7 billion smartphone users in the world right now, […]

Let’s take it back to the start of the World Wide Web… Sir Tim Berners-Lee founded the World Wide Web, envisioning a world with free communication, collaboration and innovation. However, the modern day reality hasn’t quite lived up to these […]

As we mull over Facebook CEO Mark Zuckerberg’s recent congressional hearing following the Cambridge Analytica scandal, discussion around data-privacy has been rife. In conjunction with the current mobile ad fraud pandemic, it is interesting to see that Apple’s new SKAdNetwork […]

We’re thrilled to share with you the following guest post from Neha Mittal, Digital Marketing Manager at Apptimize. In the mobile app space, you must constantly fight to attract, engage, retain, and monetise users. The reality is there are currently […]

Data doesn’t birth great ideas, but harnessing quantitative and qualitative data can turn a good idea into a huge success. So how can numbers inform User Experience or User Interface decisions for your apps? You need to consider what elements […]