The Decentralised Internet – Will it Define the Future of App Marketing?

Let’s take it back to the start of the World Wide Web… Sir Tim Berners-Lee founded the World Wide Web, envisioning a world with free communication, collaboration and innovation. However, the modern day reality hasn’t quite lived up to these expectations. Sir Tim Berners-Lee, Source: The Telegraph, https://www.telegraph.co.uk/technology/2017/04/04/sir-tim-berners-lee-warns-government-against-disaster-breaking/  Instead, Silicon Valley giants have developed a monopoly [...]

By | October 22nd, 2018|Data, GDPR|0 Comments

Apple releases SKAdNetwork APIs: mobile attribution to maintain user privacy

As we mull over Facebook CEO Mark Zuckerberg’s recent congressional hearing following the Cambridge Analytica scandal, discussion around data-privacy has been rife. In conjunction with the current mobile ad fraud pandemic, it is interesting to see that Apple’s new SKAdNetwork APIs reiterate its unwavering position that ‘privacy is a fundamental human right.’ What are the [...]

By | April 12th, 2018|Data, Industry Comment|0 Comments

A/B testing: why you should avoid gut feelings and go with experimentation

We're thrilled to share with you the following guest post from Neha Mittal, Digital Marketing Manager at Apptimize. In the mobile app space, you must constantly fight to attract, engage, retain, and monetise users. The reality is there are currently about 2.8 million Android apps and 2.2 million in the Apple App Store. The way [...]

By | January 22nd, 2018|Data, Guest Blog, Guest Post, Testing|0 Comments

Improve app conversion with data-led UX and UI optimisations

So how can numbers inform User Experience or User Interface decisions for your apps? You need to consider what elements are ultimately affecting your user’s conversion. For example, by making UI changes (like resizing the copy of your onboarding screens) you could decrease the risk of user drop-off. Equally, by making UX changes [...]

By | November 10th, 2017|Analytics, Data, Mobile Analytics, Mobile Apps, onboarding|0 Comments

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