Data privacy is no doubt the hot topic of the moment and there are recent developments initiated by the tech giants that could significantly affect your apps. There are currently over 2.7 billion smartphone users in the world right now, […]

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Let’s take it back to the start of the World Wide Web… Sir Tim Berners-Lee founded the World Wide Web, envisioning a world with free communication, collaboration and innovation. However, the modern day reality hasn’t quite lived up to these […]

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As we mull over Facebook CEO Mark Zuckerberg’s recent congressional hearing following the Cambridge Analytica scandal, discussion around data-privacy has been rife. In conjunction with the current mobile ad fraud pandemic, it is interesting to see that Apple’s new SKAdNetwork […]

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We’re thrilled to share with you the following guest post from Neha Mittal, Digital Marketing Manager at Apptimize. In the mobile app space, you must constantly fight to attract, engage, retain, and monetise users. The reality is there are currently […]

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Data doesn’t birth great ideas, but harnessing quantitative and qualitative data can turn a good idea into a huge success. So how can numbers inform User Experience or User Interface decisions for your apps? You need to consider what elements […]

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