Seasonality trends can affect the performance of your apps, but they also offer an array of opportunities to push for further engagement and drive installs. Depending on the nature of your app, seasonality could affect when you decide to launch, […]

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It’s not news, the app ecosystem is incredibly competitive. The cold hard facts show 25% of your users only use your app once, and a whopping 80% of users will churn within 90 days. Making a good first impression is […]

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Mobile in context Since mobile search exceeded that of desktop, its reverberating effect has been noticeable across verticals. A recent milestone for retail is a good example, as visits to retail websites via mobile devices have overtaken desktop traffic for […]

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In our last post on dark traffic, we explored the reasons for it and why it might be on the rise. If you haven’t had a look already, check it out here. In part 2, we’ll look at a few […]

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What is Dark Traffic? “Dark traffic” is a phrase that refers to any visit to a company’s site or app that cannot be accurately attributed back to the original source. This can cause problems for a company. It is vital […]

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We are living in the future that science fiction writers dreamed of. We can communicate with whoever we want whenever we want; stream almost any media on demand; buy anything – legal and illegal – online. We can even go on holiday […]

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Never before have we kept any piece of technology so close to us as our smartphones. They accompany us more than any friend, pet or romantic partner. They entertain us, teach us, and connect us. Since the World Health Organisation […]

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