In Review: Vero – True Social

November 23rd, 2018|

Welcome back to our ‘In-Review’ series, where we choose apps from the app stores to put under the microscope to see how they can be optimised for organic acquisition, drive further engagement and increase retention. [...]

How the New Google Play Store Affects Your Creative Strategy

October 26th, 2018|

Hopefully you’ve noticed by now, but Google sneakily overhauled its entire Play Store without so much as an official announcement a couple of weeks ago. The old Play Store layout is out the window, and [...]

The Decentralised Internet – Will it Define the Future of App Marketing?

October 22nd, 2018|

Let’s take it back to the start of the World Wide Web… Sir Tim Berners-Lee founded the World Wide Web, envisioning a world with free communication, collaboration and innovation. However, the modern day reality hasn’t [...]

In Review: Lumosity

October 5th, 2018|

Welcome back to our ‘In-Review’ series, where we choose apps from the app stores to put under the microscope to see how they can be optimised for organic acquisition, drive further engagement and increase retention. Each [...]

Mobile Attribution, Fraud & Safeguarding Ad Spend | Mastering Mobile Marketing Series

September 5th, 2018|

In the latest Mastering Mobile Marketing video of the series, we quiz Dave Allen from Conversant on mobile attribution, fraud & safeguarding ad spend, see the Q&A transcript below: Q: Social channels like Facebook tend to [...]

The Best of Both Worlds: Organic & Paid User Acquisition on Mobile

August 24th, 2018|

This week we’re excited to share an article from Taptica’s Marcom Manager in the US, Carly Morris. Taptica is a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users [...]

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