App Marketing Blog

As the mobile industry shifts from prioritising acquisition to valuing sustainable growth through user retention and engagement strategies, many people are left questioning which growth metrics will be most effective for their business when it comes to measuring success for […]

We’ve been working with Poq to bring you a report covering the 5 best tips to effectively marketing a retail app. App marketing not only complements a brand’s offline experience, but also drives ecommerce and connects a brand with its […]

The average smartphone user has over 80 apps on their phone, yet only launches 9 per day. With millions of apps already existing in the app space and many more in the process of being developed, it is essential that […]

The Yodel Mobile team and clients attended the Effective Mobile Marketing Awards last night for their 10th Award Ceremony, hosted by the Mobile Marketing Magazine, who have been at the forefront in celebrating and recognising excellence in the industry over […]

Ijah is the Managing Director of Yodel Mobile. He has been working in the mobile industry since the dawn of mobile advertising. Ijah ensures that all our clients’ strategies are aligned with their wider business goals and works closely with […]

Data privacy is no doubt the hot topic of the moment and there are recent developments initiated by the tech giants that could significantly affect your apps. There are currently over 2.7 billion smartphone users in the world right now, […]

Welcome back to our ‘In-Review’ series, where we pick apps from the app stores to put under the microscope to see how they can be optimised for organic acquisition, drive further engagement and increase retention.  Each month we will review […]

Tell us a little about your role at Yodel Mobile and what a day to day looks like. My role at Yodel Mobile as a Senior Growth Manager is quite a multi-faceted role. I work across different departments within the […]

A big challenge for app marketers and app growth teams is overcoming the initial hurdle of their launch: gaining their first pool of app users. We recently teamed up with YouTuber Tom Scott on his series on How To Build […]