App Marketing Blog

For your app to make an impact on a crowded marketplace, you need to launch strong. But you only get one chance at a launch – so our App Launch Marketing Series blogs are here to help you do it […]

We are excited to announce that Yodel Mobile has been named Mobile Agency of the Year! In May, the Yodel Mobile team took home this and two more awards from The Drum Mobile Marketing Awards ceremony. We were also awarded […]

For your app to make an impact on a crowded marketplace, you need to launch strong. But you only get one chance at a launch – so our App Launch Marketing Series blogs are here to help you do it […]

For your app to make an impact on a crowded marketplace, you need to launch strong. But you only get one chance at a launch – so our App Launch Marketing Series blogs are here to help you do it […]

We are currently accepting submissions for a charity app to receive our holistic app marketing programme for FREE. Please send your submissions to charity@yodelmobile.com by the deadline: 11.59pm Friday 7th June, 2019 to enter. Over the last few years, we’ve […]

Why mobile and app strategy is essential Whether you’re a funded start-up looking to launch an innovative product and disrupt the status quo, or an established business trying to enter a new market, understanding ‘why’ you do something is essential. […]

It’s no secret – launching an app and attaining visibility is a huge challenge and only a small percentage of app owners really succeed in creating a dent in the app ecosystem. What’s the reason? The market is incredibly competitive, […]

This is the 8th year that Yodel Mobile has attended the Mobile World Congress (MWC) and the quintessential mobile event continues to deliver in foregrounding the latest developments in the industry. With over 9 halls, MWC is overwhelmingly large with […]

We’ve been working with Priori Data to bring you a report on the dating app marketplace. With Tinder dominating the sphere, we’ve pulled out key insights to see how the competition have implemented retention and organic acquisition strategies in an attempt to […]