ASO keyword research done right
As many mobile and marketers app marketers may be aware, App Store Optimisation (ASO) is a great way to increase the organic discoverability of your app. There are two key areas to consider when executing [...]
Top 10 iOS 12 features & secret features they DIDN’T mention at WWDC 2018
This week was all about WWDC. With a lack of new hardware releases from Apple this year, we were prepared for the event to be centred around the new OS release. From Siri Suggestions to [...]
GDPR – The Checklist | Yodel Mobile – Mastering Mobile Marketing Series
We’re back with another season of Yodel Mobile’s Mastering Mobile Marketing video series. Last time we covered some of the basics of the GDPR – in this video, we give you the essential checklist to [...]
GDPR – The Basics | Yodel Mobile – Mastering Mobile Marketing
We’re back with another season of Yodel Mobile’s Mastering Mobile Marketing video series. As we inch closer to May 25th, we thought we’d share some important GDPR basics that all marketers should be aware of. [...]
As seasons change, your app marketing needs to be on trend
Seasonality trends can affect the performance of your apps, but they also offer an array of opportunities to push for further engagement and drive installs. Depending on the nature of your app, seasonality could affect [...]
Apple releases SKAdNetwork APIs: mobile attribution to maintain user privacy
Apple releases SKAdNetwork APIs: mobile attribution to maintain user privacy
Arazoo Kadir April 12th, 2018|
As we mull over Facebook CEO Mark Zuckerberg’s recent congressional hearing following the Cambridge Analytica scandal, discussion around data-privacy has been rife. In conjunction with the current mobile ad fraud pandemic, it is interesting to [...]