App Marketing Blog

Discover insights on App Store Optimization, growth strategies, campaign optimisation, and mobile marketing through our blog. Our articles offer expert advice on boosting user acquisition, engagement, retention and monetisation. Stay updated on the latest trends and best practices to elevate your app’s growth and success.

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7 minute read

Web-to-app vs traditional services: what’s the difference and why does it matter?

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3 minute read

What the Epic Games vs. Apple ruling means for app marketers and brands

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1 minute read

Big Fat App Quiz of the Year, 2025 – Take the quiz

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6 minute read

Highlights from APS London: AI, ASO and the ever-important role of privacy 

Reports & White Papers

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Reports

20th September 2024

The Ultimate App Marketing Guide: Achieving Growth and Managing Acquisition Costs
SK 4.0

Reports

6th June 2024

Master SKAN 4.0, SKAN 3.0 and the AdAttributionKit: The Ultimate Guide to SKAN
App Launch 2024

Reports

28th March 2024

App Launch in 2024: The Essential Guide
app churn

Reports

25th April 2022

Report: Combating Mobile App Churn in 2022
mobile game marketing

Reports

19th October 2021

iOS 15 Report: How iOS 14 and iOS 15 have Changed the App Marketing Game
how to launch your app

Reports

25th June 2021

Entering New Markets: How to Launch Your App in New Markets and Scale Globally

App Store Optimization

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7 minute read

How Natural Language is rewriting the ASO rulebook

16th May 2025
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3 minute read

What the Epic Games vs. Apple ruling means for app marketers and brands

1st May 2025
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1 minute read

Big Fat App Quiz of the Year, 2025 – Take the quiz

1st May 2025
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6 minute read

Highlights from APS London: AI, ASO and the ever-important role of privacy 

25th April 2025
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7 minute read

Meet the Growthmakers – Megan Dean

17th April 2025
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10 minute read

App Marketing Glossary: an A-Z of acronyms and terms

15th April 2025

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