App Marketing Blog

The Yodel Mobile team and clients attended the Effective Mobile Marketing Awards last night for their 10th Award Ceremony, hosted by the Mobile Marketing Magazine, who have been at the forefront in celebrating and recognising excellence in the industry over […]

Ijah is the Managing Director of Yodel Mobile. He has been working in the mobile industry since the dawn of mobile advertising. Ijah ensures that all our clients’ strategies are aligned with their wider business goals and works closely with […]

Data privacy is no doubt the hot topic of the moment and there are recent developments initiated by the tech giants that could significantly affect your apps. There are currently over 2.7 billion smartphone users in the world right now, […]

Welcome back to our ‘In-Review’ series, where we pick apps from the app stores to put under the microscope to see how they can be optimised for organic acquisition, drive further engagement and increase retention.  Each month we will review […]

Tell us a little about your role at Yodel Mobile and what a day to day looks like. My role at Yodel Mobile as a Senior Growth Manager is quite a multi-faceted role. I work across different departments within the […]

A big challenge for app marketers and app growth teams is overcoming the initial hurdle of their launch: gaining their first pool of app users. We recently teamed up with YouTuber Tom Scott on his series on How To Build […]

Megan Dean is the Senior Strategic Growth Manager at Yodel Mobile and has worked with the agency for 4 years. As part of our Meet our Growth Team series, Megan gives us the scoop on the future of app growth […]

Mick is the CEO of Yodel Mobile. He ensures the smooth operation of the business and that Yodel Mobile’s clients and team are happy. In addition to that, Mick likes to get on the road to present and share his […]

For your app to make an impact on a crowded marketplace, you need to launch strong. But you only get one chance at a launch, so our App Launch Marketing Series blogs are here to help you do it right. […]