App Launch Marketing Series: Flip the Funnel, and Focus on Retention First
For your app to make an impact on a crowded marketplace, you need to launch strong. But you only get one chance at a launch – so our App Launch Marketing Series blogs are here [...]
FREE app marketing consultancy for charity apps: call for submissions
We are currently accepting submissions for a charity app to receive our holistic app marketing programme for FREE. Please send your submissions to charity@yodelmobile.com by the deadline: 11.59pm Friday 7th June, 2019 to enter. Over [...]
App Launch Marketing Series: Understanding The Marketplace & Competing With the Big Players
Why mobile and app strategy is essential Whether you’re a funded start-up looking to launch an innovative product and disrupt the status quo, or an established business trying to enter a new market, understanding ‘why’ [...]
App Launch Marketing Series: Kick Off
It’s no secret - launching an app and attaining visibility is a huge challenge and only a small percentage of app owners really succeed in creating a dent in the app ecosystem. What’s the reason? [...]
Top 3 mobile developments from MWC 2019
This is the 8th year that Yodel Mobile has attended the Mobile World Congress (MWC) and the quintessential mobile event continues to deliver in foregrounding the latest developments in the industry. With over 9 halls, [...]
Dating app report: Toppling Tinder – how the dating giant’s competitors are taking a swipe
We've been working with Priori Data to bring you a report on the dating app marketplace. With Tinder dominating the sphere, we've pulled out key insights to see how the competition have implemented retention and organic acquisition [...]
