App Growth Marketing Blog

In the dynamic world of mobile marketing, keeping your finger on the pulse of this fast-evolving industry is what will allow your app to rise to the top.

In the competitive landscape of the App Store and Google Play Store, an app’s icon serves as a paramount visual representation of a brand. It’s not merely an aesthetic choice; it’s a strategic tool designed to enhance store listing conversion rates. An app icon plays a critical role in both the conversion rate (CVR) and click-through rate (CTR) within the App Store and Google Play Store.

Whether you have an app or an apple cart, it is a universal business truth that it’s only by understanding your user that you can optimise your product. That is where in-app analytics come into play. Once you have cold, […]

In our last blog post we discussed how running a business during an economic downturn takes resilience, creativity and, importantly, optimism to help you navigate and prioritise sustainable business growth for your app during these more difficult economic periods. Part […]

Running a business during an economic downturn takes resilience, creativity and more than a dash of optimism. Marketing can feel particularly challenging at this time as during times of economic uncertainty it’s one of the first sectors to feel the […]

You can’t have missed the talk about how AI is going to revolutionise service businesses. From app marketing to coding, the launch of tools like OpenAI’s ChatGPT has everyone considering whether our new robot overlords are here to make our […]

App attribution platforms are part of this, designed to bring clarity to the true impact of your marketing spend.  And in this uncertain economic climate, proving Return on Investment (ROI) has never been more important. 

You’ve got a great app, and you want those people most likely to love it to know about it.  Simple, right? If only it was. With over 6,841,000,000 smartphone subscriptions globally, the pool is enormous and your budget is finite. […]

Gaming apps offer the ultimate in convenience, allowing anyone to while away the hours on their phone while enduring a commute or waiting in line.  The modern world, where you can enjoy an incredibly sophisticated (or just a tile-matching puzzle) […]