App Growth Marketing Blog

When we consult our clients on app growth strategies, we often get quizzed on user engagement and app churn. This isn’t surprising considering user engagement is key to a successful app business and churn is an app owner’s worst nightmare […]

You’ve done the hard work – you’ve had the killer idea, you’ve built the app, you’ve fixed the app (multiple times) and now you’re ready to introduce it to the world. It’s time to work on your full-funnel app marketing strategy […]

The quality of subscriber experience, which directly impacts the revenue of mobile apps, indicates the difference between good and poor paywall design.  A visually captivating paywall design is outfitted with aesthetically appealing elements, but a great paywall design blends the […]

Getting on the homepage of Apple’s App Store is like bagging a beachfront property, complete with a bathroom for every bedroom and electric gates. It’s gold star real estate, and it’s the dream of most app teams to see their […]

FinTech apps are all about bringing financial services directly to the consumer simply and conveniently. With banking undergoing unprecedented digital transformation, FinTech is on track to radically transform how consumers interact and work with financial institutions. The explosion of FinTech […]

App user engagement is a hot topic at the moment and very rightly so! According to statistics, proactive consumer engagement can lift a 30-day retention rate from 20% to 67% – an increase of more than three times the industry […]

In-app conversion rate optimisation (CRO) is, quite simply, encouraging more users to fulfil meaningful actions in your app. Whilst priming your monetisation journey can be considered the highest priority, CRO is relevant at any point of asking your user to […]

It’s 2022, and the concept of growth has changed. “Growth at all costs” has been replaced with something more sustainable, focusing not merely on new users, but the lifetime value of users—and ultimately, business profitability. Every year, the mobile app […]

The Yodel Mobile team is honoured to announce our award-win at the Masterclassing Effective Digital Marketing Awards 2022!  Our App Store Optimisation campaign for our client, B&Q, was shortlisted in three app marketing award categories and secured the title of […]