App Growth Marketing Blog

Now, we know App Store Optimisation (ASO) plays a huge part in the success of any mobile app. A good conversion rate on your listing and the effective discoverability of your app are key for successful acquisition. Failure to execute […]

We know how frustrating it can be when things don’t go to plan. For example, when you invest in Google App campaigns and don’t gain the number of customers you had envisioned at a CPI you had expected. Not being […]

See the transcript on incrementality testing below: What is incrementality testing and how does it work? Incrementality measurement, otherwise known as lift testing or lift modelling, offers a scientific approach to measuring ad efficacy on top of organic or existing […]

In June 2020 Apple hosted its annual Worldwide Developers Conference (WWDC). The announcement of iOS 14 and its features sent shockwaves across the global app marketing industry. Fast forward to over a year later and the dust from the iOS […]

To call the app marketplace flooded today would be an understatement, let’s be honest. With an estimated $240 billion now being spent on mobile ads each year, both your ads and your app need to stand out. With the limitations […]

See transcript on improving the customer experience below: The top priorities for creating the perfect mobile customer experience As we all know personalization is essential, but we need to go beyond the basics of first name, as these sorts of […]

As it currently stands, Apple is leading the way with data protection and tracking prevention, following the deprecation of Identifier for Advertisers (IDFA) and reliance on AppTrackingTransparency on iOS 14. iOS 15 is yet another example that Apple has a […]

2021 has been a big year for mobile.  With venture capital investment in the mobile space skyrocketing by 27% (that’s an overwhelming $73 billion!) and the global app market expected to reach over $407 billion in the next 5 years, […]

App store optimisation (ASO) is integral to app success (that much is clear!). Your ASO strategy generates organic user acquisition, has diverse potential in its wide applicability, and increases your app’s visibility in the marketplace. What is often less clear […]