Mobile Attribution, Fraud & Safeguarding Ad Spend | Mastering Mobile Marketing Series
In the latest Mastering Mobile Marketing video of the series, we quiz Dave Allen from Conversant on mobile attribution, fraud & safeguarding ad spend, see the Q&A transcript below: Q: Social channels like Facebook tend to [...]
The Best of Both Worlds: Organic & Paid User Acquisition on Mobile
This week we’re excited to share an article from Taptica’s Marcom Manager in the US, Carly Morris. Taptica is a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users [...]
In Review: Thomas Cook – My Holiday app
Welcome to our first ‘In Review’ series, where we choose apps from the app stores to put under the microscope, to see how they can be optimised for organic acquisition, drive engagement and increase retention. [...]
Yodel Mobile select Breast Cancer Care to receive Fit to Market, for free!
As app usage continues to increase at a rapid rate and smartphone ownership becomes more widespread, we have seen many charities utilise apps to offer accessible, engaging and educational experiences for users. However, executing an [...]
Reconfiguring the mobile space: Lite Apps, Progressive Web Apps, Instant Apps & Google AMP
There have been lots of new developments from Google and Apple that have gotten app owners wondering if they are taking advantage of emerging capabilities for their apps and its content. In recent years we’ve [...]
Mobile Ad Fraud: Explained | Yodel Mobile – Mastering Mobile Marketing Series
Mobile ad fraud is when an individual or group attempt to defraud advertisers, publishers or supply partners by exploiting mobile advertising technology. The objective of fraudsters is to steal from advertising budgets. How big of [...]
