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App Marketing Blog

Discover insights on App Store Optimization, growth strategies, campaign optimisation, and mobile marketing through our blog. Our articles offer expert advice on boosting user acquisition, engagement, retention and monetisation. Stay updated on the latest trends and best practices to elevate your app’s growth and success.

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7 minute read

How Natural Language is rewriting the ASO rulebook

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Megan Dean

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7 minute read

Web-to-app vs traditional services: what’s the difference and why does it matter?
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3 minute read

What the Epic Games vs. Apple ruling means for app marketers and brands
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1 minute read

Big Fat App Quiz of the Year, 2025 – Take the quiz
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6 minute read

Highlights from APS London: AI, ASO and the ever-important role of privacy 

Reports & White Papers

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Reports

20th September 2024

The Ultimate App Marketing Guide: Achieving Growth and Managing Acquisition Costs
SK 4.0

Reports

6th June 2024

Master SKAN 4.0, SKAN 3.0 and the AdAttributionKit: The Ultimate Guide to SKAN
App Launch 2024

Reports

28th March 2024

App Launch in 2024: The Essential Guide
app churn

Reports

25th April 2022

Report: Combating Mobile App Churn in 2022
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Reports

19th October 2021

iOS 15 Report: How iOS 14 and iOS 15 have Changed the App Marketing Game
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Reports

25th June 2021

Entering New Markets: How to Launch Your App in New Markets and Scale Globally
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App store
optimization

Explore our blogs on driving organic growth and boosting conversion rates.
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User Acquisition

Cutting-edge strategies across the core app advertising channels.
Retention Engagement

Retention & Engagement

Read our thoughts on the latest product and CRO strategies.
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Creative

Insights on creative strategies for mobiles and apps
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News & Updates

Read the latest trends and news in mobile advertising.
Reports

Reports & White papers

Download our latest app industry reports.

App Store Optimization

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Blog Header 24

7 minute read

How Natural Language is rewriting the ASO rulebook

Picture of Megan Dean

Megan Dean

16th May 2025
young happy woman gamer playing video games 2025 02 16 14 17 51 utc scaled

3 minute read

What the Epic Games vs. Apple ruling means for app marketers and brands

Picture of Megan Dean

Megan Dean

1st May 2025
Blog Header 21

1 minute read

Big Fat App Quiz of the Year, 2025 – Take the quiz

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Jay Bugeja

1st May 2025
Blog Header 19

6 minute read

Highlights from APS London: AI, ASO and the ever-important role of privacy 

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Yodel Mobile

25th April 2025
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7 minute read

Meet the Growthmakers – Megan Dean

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Yodel Mobile

17th April 2025
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10 minute read

App Marketing Glossary: an A-Z of acronyms and terms

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Yodel Mobile

15th April 2025
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User Acquisition

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Blog Header 21

1 minute read

Big Fat App Quiz of the Year, 2025 – Take the quiz

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Jay Bugeja

1st May 2025
Blog Header 19

6 minute read

Highlights from APS London: AI, ASO and the ever-important role of privacy 

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Yodel Mobile

25th April 2025
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7 minute read

Meet the Growthmakers – Megan Dean

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Yodel Mobile

17th April 2025
Blog Header 18

10 minute read

App Marketing Glossary: an A-Z of acronyms and terms

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Yodel Mobile

15th April 2025
app conversion rate

7 minute read

10 step plan to optimising in-app conversion rates in 2025

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Jay Bugeja

13th March 2025
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5 minute read

App growth metrics that will matter in 2025: Part 1 – acquisition & activation

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Jay Bugeja

4th March 2025
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Retention & Engagement

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Blog Header 23

7 minute read

Web-to-app vs traditional services: what’s the difference and why does it matter?

Picture of Megan Dean

Megan Dean

8th May 2025
young happy woman gamer playing video games 2025 02 16 14 17 51 utc scaled

3 minute read

What the Epic Games vs. Apple ruling means for app marketers and brands

Picture of Megan Dean

Megan Dean

1st May 2025
Blog Header 21

1 minute read

Big Fat App Quiz of the Year, 2025 – Take the quiz

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Jay Bugeja

1st May 2025
Blog Header 19

6 minute read

Highlights from APS London: AI, ASO and the ever-important role of privacy 

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Yodel Mobile

25th April 2025
Blog Header 18

10 minute read

App Marketing Glossary: an A-Z of acronyms and terms

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Yodel Mobile

15th April 2025
app personalization

5 minute read

The What, Whys and Hows of Personalised App Marketing

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Agata Brown

27th March 2025
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Creative

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Blog Header 21

1 minute read

Big Fat App Quiz of the Year, 2025 – Take the quiz

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Jay Bugeja

1st May 2025
Blog Header 19

6 minute read

Highlights from APS London: AI, ASO and the ever-important role of privacy 

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Yodel Mobile

25th April 2025
Blog Header 18

10 minute read

App Marketing Glossary: an A-Z of acronyms and terms

Picture of Yodel Mobile

Yodel Mobile

15th April 2025
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4 minute read

Mastering App Store Optimization: A/B testing for mobile apps

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Igor Blinov

20th March 2025
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5 minute read

Seasonal and User-Generated Creative Strategies to Scale App Growth

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Arazoo Kadir

27th November 2024
Optimising E-Commerce

7 minute read

Top E-commerce App Marketing Tips! – Boost Sales & Stand Out

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Jesse Wiafe

15th April 2024
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Newsletter

Mobile marketing news, straight to your inbox.

News & Updates

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Blog Header 21

1 minute read

Big Fat App Quiz of the Year, 2025 – Take the quiz

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Jay Bugeja

1st May 2025
Blog Header 19

6 minute read

Highlights from APS London: AI, ASO and the ever-important role of privacy 

Picture of Yodel Mobile

Yodel Mobile

25th April 2025
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7 minute read

Meet the Growthmakers – Megan Dean

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Yodel Mobile

17th April 2025
NP Digital Yodel Mobile

2 minute read

Yodel Mobile joins NP Digital to accelerate global growth

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Arazoo Kadir

8th April 2025
App Store and Google Play in 2025: Key changes and what they mean for your app

8 minute read

App Store and Google Play in 2025: Key changes and what they mean for your app

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Igor Blinov

1st April 2025
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Offering award-winning App Store Optimization (ASO), User Acquisition Campaigns, Mobile App Consultation, Mobile Creative Services to launch, scale and transform your apps.
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