It’s fair to say that 2022 saw a lot of changes, and most of the world found it somewhat difficult to keep up. But we’re not here to talk politics or economics: we’re talking operating systems. There was the launch […]

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We couldn’t possibly finish the year without a look into our Yodel crystal ball, for a glimpse of the app marketing trends and themes that 2023 might bring. It’s fair to say that on a macro level, 2023 is going […]

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As any marketer will tell you, we are simple creatures at heart – we all just want to be seen and to feel understood. Yes, even by companies.  The latest data shows that 63% of smartphone users are more likely […]

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It’s this hyper-busy Q4, which includes celebrations such as Thanksgiving and Christmas, together with commerce-based dates such as Black Friday and Cyber Monday.  For many apps, the holiday season holds massive sales potential – some e-commerce businesses see as much […]

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Apps are just like every other product or service out there. Just because it’s launched doesn’t mean it will automatically get a million downloads. And even if it did, a million downloads wouldn’t necessarily guarantee app success. To take your […]

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There’s no getting away from the fact that marketing your app costs money, and often, it can be difficult to directly attribute the money you spend to the results you see. But not so with paid User Acquisition where your […]

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You’ve done the hard work – you’ve had the killer idea, you’ve built the app, you’ve fixed the app (multiple times) and now you’re ready to introduce it to the world. It’s time to work on your full-funnel app marketing strategy […]

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Getting on the homepage of Apple’s App Store is like bagging a beachfront property, complete with a bathroom for every bedroom and electric gates. It’s gold star real estate, and it’s the dream of most app teams to see their […]

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App user engagement is a hot topic at the moment and very rightly so! According to statistics, proactive consumer engagement can lift a 30-day retention rate from 20% to 67% – an increase of more than three times the industry […]

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