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App Promotion’s from Mars and Mobile Marketing’s from Venus

There is a distinct difference between Mobile marketing and App promotion. One is about focusing on your brand and using mobile to deliver a salient message drawing individuals closer to you and ensuring there is a predisposed positive association with your brand. The other is about “selling” a product, your application. It’s really important to remember this because mobile must be used completely differently dependent on what you are intending to try and achieve. […]

By | June 4th, 2013|App Store Optimisation|0 Comments

Mobile App Launch Strategies (part 1): Tracking

So, you’ve launched a new mobile app into the relevant app store (be it Android’s Google Play, Apple’s App Store, Blackberry’s App World or now Microsoft’s Marketplace) and you’re up against the other 775,000 iOS apps (for example) for visibility, and a premium screen position once downloaded! So what’s next? Well if you’re asking that then maybe you have missed a few tricks pre-app launch.  […]

By | May 24th, 2013|App Store Optimisation|0 Comments

Mobile media is all the mobile Marketer needs – you are in for a surprise

Let’s start with some statements and see where we get to: ·      Mobile is growing faster than any other comms has ever done before– tick ·      Mobile is the most connected and engaging technology there has ever been –tick ·      Mobile marketing is, when done right, a most incredibly effective  solution – tick ·      You may as well spend all your ad $$ on mobile solutions –  that’s a BIG NO I think we all know that mobile is a fantastic medium and if you invest the hours and budget to test […]

By | April 14th, 2013|Analytics|0 Comments

Is There An Apple Evolution Underway?

All is not right with Apple. There has been a recent slip in the share price of the world’s favorite/despised tech provider.  It’s been reported that the sales of the iPhone5 haven’t been as good as they or the markets anticipated, and when even a blip in the success wave that the good ship Apple has been riding since launching the iPhone in June 2007 hits, the price drops. […]

By | January 17th, 2013|Christmas|0 Comments

The Twelve Apps of Christmas

Here are Yodel Mobile’s twelve apps of Christmas, to get you happily through this festive season, allowing you more time for mulled wine and mince pies. We’ll take you through Christmas from finding the perfect gifts, right up to the big day itself… First come the presents, often the most daunting Christmas task. But there are a lot of apps out there which can help bring calm into the stressful high street…  […]

By | December 10th, 2012|Mobile Devices|0 Comments

Mobile Phones… As Spidey once said

A Recent report by the International Telecommunication Union has said that there are now as many Phone subscriptions in the world as there are people. Ying It is incredibly staggering to see that fact written down. Especially when you think that the mobile phone ecosystem is really no more that 20 years old. […]

By | December 2nd, 2012|Mobile Devices|0 Comments

Protecting your iPhone if it gets stolen

This blog was inspired by a story in the The Evening Standard last week where a Bloke had his Phone nicked and recommended how to keep his phone and data safe. You read a lot from mobile experts stating that the mobile phone is the most important portable device for many. Generally, however, mobile phone […]

By | November 11th, 2012|Mobile Devices|0 Comments

No ifs or buts, every business needs a mobile web site

New research from the IAB shows brands with mobile specific websites are reaping the benefits through significantly superior consumer engagement, and being actively chosen over non-optimised sites. On average, mobile users spend nearly twice as long on a website when that site has been mobile-optimised, or made mobile-specific. Plus they look at a third more content when a site is mobile specific. Consumers are increasingly expecting websites accessed through mobile to be fit for purpose. […]

By | October 17th, 2012|Mobile Development|0 Comments

4G or not 4G, that is the next question for mobile advertisers.

The 4G service will see mobile phones communicate in the same way as your desktop computer, with the same or evenbetter data rates. Unlike its previous cousins, 4G is designed as a data network not a voice one. So it uses the same TCP/IP protocols that underpin the internet. That will make 4G ideal for streaming video and online gaming. Although it may not provide quite the light speed connection we may dream of, it will be four or more times faster than a 3G connection and offer brands a new set of ways to engage with their consumers. […]

By | October 3rd, 2012|Industry Comment|0 Comments

Why the radio silence?

It’s been a really busy few months at the office and some of the extra stuff we do, such as the blog, has fallen by the wayside. So if you are a regular reader many apologies for that. […]

By | September 18th, 2012|Yodel Mobile|0 Comments

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