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Second screen, dual screen, and the new TV advertising paradigm – Part 1

Mobile is bringing about an exciting new frontier for TV, not least in the all-important sphere of advertising. That’s the message from our Breakfast Club briefing, which took place last week. For the event, we gathered some of the top thinkers (and, crucially at this nascent stage, the top doers) in second-screen and dual-screen strategy over a pastry and a coffee, to tell us what they’ve learnt about this phenomenon. […]

By | December 5th, 2013|Breakfast Club|0 Comments

Sign me up! How to grow your international tablet subscribers

Mobile represents a host of challenges for publishers, but also a massive opportunity.  So, we were chuffed to be invited to speak at Customer Direct 2013: Subscriptions and Beyond – a conference for subscription marketers set up by the PPA (Professional Publishers Association).   […]

By | November 21st, 2013|Mobile CRM|0 Comments

November’s Breakfast Club with Shazam + ITV – Whose screen is it anyway?

 ***Confirmed attendees coming to November 28th’s Breakfast Club include VEVO, Dennis Publishing, Spotify, B&Q, Tui, Ticketmaster, WWF, Bauer Media, Lovestruck.com, Cancer Research UK, AOL Networks, Debenhams, Amazon, Guardian News and Media, Hearst Magazines, William Hill, News UK*** We hear a lot of talk about mobile as the ‘second screen’ in relation to entertainment these days. But does the term accurately describe what’s going on? […]

By | November 5th, 2013|Breakfast Club|0 Comments

Keeping it in the Family with video chat

Why yell up the stairs to summon your kids when dinner is ready? A simple video call will do the job just as well apparently. It seems British families are forging ahead with a new trend – according to research from Microsoft Advertising, one in three families communicate digitally while within the house. The study surveyed 1,500 families in the UK, and also found that the average British household has six internet-connected devices in use. […]

By | October 23rd, 2013|Mobile Advertising|0 Comments

Mobile ad spend rockets as brands realise purchasing power of devices

Dramatic new figures from the IAB (Internet Advertising Bureau) and PwC show that mobile advertising spend more than doubled in the first half of 2013 compared to the same period last year. Mobile advertising grew by 127% to £429 million in the first six months of 2013, and mobile now accounts for 14% of total digital spend and 20.4% of total digital display advertising. The IAB’s Digital Adspend report also sheds light on the sectors that are growing fastest in mobile display. […]

By | October 14th, 2013|Mobile Advertising|0 Comments

Mobile App Launch Strategies (part 3): Mobile Display Campaigns, Networks and Remarketing

Mobile advertising has evolved. With a range of new display ad units that incorporate a suite of dynamic features, new ad networks that deliver ever growing reach, contextual and location based targeting, and in depth tracking solutions – mobile display has made huge leaps since the early days of basic static banners. […]

By | October 10th, 2013|Mobile Strategy|0 Comments

The Breakfast Club, Publishing and Mobile Devices, September 12th 2013

     The Breakfast Club took place in the Salon room at the Zetter hotel on Thursday the 12th of September, a new and bigger location for the event. […]

By | September 16th, 2013|Breakfast Club|0 Comments

The Daily News – Traditional Publishing is alive and well and on your Tablet – Infographic

With the rapid decline of newsstand sales over the last ten years many of the publishing groups both big and small must have felt the sword of Damocles was hanging over their head. Then just over three years ago the iPad was launched; the beautiful big screen was ideal for the content that newspapers, magazines and Books. iPad along with Android devices, the Mobile tablet has breathed life into a business that has been eroded by open source digital content . […]

By | September 4th, 2013|Infographic|0 Comments

September Breakfast Club – Daily Mail speaking on publishing via mobile devices and Yodel on the rules of mobile advertising campaigns

We’re holding our next Breakfast Club event on the Thursday the 12th of September at 8.30 at the Zetter Hotel in Clerkenwell. We have Neil Johnson from the Daily Mail speaking about his experiences of publishing on mobile devices; the challenges, the successes and what the future holds.  Mick Rigby CEO of Yodel Mobile will be providing his insight on the top ten rules of running mobile advertising campaigns and answering any questions. […]

By | September 2nd, 2013|Breakfast Club|0 Comments

Gaming in the Mobile World – an infographic by Yodel Mobile & the MMA

Yodel Mobile / yodelmobile.com / +44 (0)20 7428 1310 / @yodelmobile

By | August 28th, 2013|Conferences|0 Comments

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