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Blackberry left behind as mobile moves beyond the pocket – Mobile World Congress 2014 Day 3

Relax, Barcelona – Mobile World Congress 2014 is starting to wind down. It seems fitting that people have only really got round to talking about BlackBerry today as people start to physically and psychologically check out of the show, even though RIM launched its new phones yesterday. In a few short years, the BlackBerry has [...]

By | February 26th, 2014|Conferences, Industry Comment, Mobile Devices|0 Comments

Big gadget launches and Big Trust – Mobile World Congress 2014 Day 2

If Mark Zuckerberg’s keynote yesterday focused our attention on emerging markets and connecting the unconnected to the mobile web, today we took a look at the high-end again, as we took a tour of the show floor to gawp at the hot new devices on offer. The big gadget to check out was the Samsung [...]

By | February 25th, 2014|Conferences, Industry Comment, Mobile Devices|0 Comments

Mark Zuckerburg and Nokia look to connect the world – Mobile World Congress 2014 Day 1

With a show the size of Mobile World Congress, it seems only right that the biggest name in technology – Facebook’s Mark Zuckerberg – delivered the first big headline keynote.Few things can prepare you for the scale of MWC and it seems scale is what Zuckerberg wants to talk about, too. Facebook’s acquisition of WhatsApp [...]

By | February 24th, 2014|Conferences, Mobile Devices|0 Comments

All aboard! How tablets and smartphones are changing the face of travel

We’ve been giving a lot of thought to the travel industry lately, as we believe mobile is increasingly playing a role in how consumers, research, book, and manage their holidays and travel. Our latest infographic ‘Destination Mobile’ highlights a number of trends and developments – in terms of new consumer behaviours as well as the industry’s response. […]

By | February 12th, 2014|Infographic, Mobile Apps, Mobile Devices|0 Comments

#INFOGRAPHIC# Consumers turn to mobile devices to search and book their travels

It’s the time of year when consumers are firming up their travel plans for the year ahead – whether they’re snapping up some winter sun to escape the dreary UK weather or sorting out their summer holiday plans before the best places get booked up. […]

By | February 11th, 2014|Infographic|0 Comments

Tim Pemberton joins Yodel Mobile as Media Operations Director

Yodel Mobile has hired Tim Pemberton as its Media Operations Director to meet and strengthen demand for Yodel’s mobile media, mobile CRM and app store optimisation services for its global roster of brands which includes The Economist, Hastings Direct, The Daily Mail and Kobo.   […]

By | February 6th, 2014|Yodel Mobile|0 Comments

Mobile App Launch Strategies (part 3): Mobile Display Campaigns, Networks and Remarketing

Mobile advertising has evolved. With a range of new display ad units that incorporate a suite of dynamic features, new ad networks that deliver ever growing reach, contextual and location based targeting, and in depth tracking solutions – mobile display has made huge leaps since the early days of basic static banners. […]

By | October 10th, 2013|Mobile Strategy|0 Comments

Yodel Mobile Launches App Discovery Campaign for Kobo – press release

Integrated app discovery campaign enables tailored advertising Mobile marketing agency Yodel Mobile has announced the launch of a new app discovery campaign for Kobo, one of the largest e-reader businesses on the market. The app discovery campaign features banners and HTML5 advertising to drive smartphone, tablet and web users to download the Kobo app. The global app discovery campaign launches this week, and is tailored to separate markets dependent on requirements. […]

By | July 12th, 2012|Press|0 Comments

5 things not to forget when you are planning on mobile marketing

Yes it’s a relatively new medium and yes, it’s very easy to get things wrong but mobile marketing and advertising really works.  So if you are caught in that hinterland of knowing you should be using mobile marketing but are a little reticent as to how you should go about it we’ve put together a few rules.   […]

By | July 1st, 2012|Mobile Strategy|0 Comments

Marketing Week awards nomination

We are dead chuffed to have been shortlisted for the digital category in the MarketingWeek Engage awards for our work on our client Jobsite’s partnership with O2. The most exciting aspect of this is the fact that although it’s a mobile entry we are competing within the broader digital space. Encouragingly it suggests that mobile is no longer being seen as a minority marketing channel but a digital solution in its own right. […]

By | April 11th, 2012|Press|0 Comments

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