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Blackberry left behind as mobile moves beyond the pocket – Mobile World Congress 2014 Day 3

Relax, Barcelona – Mobile World Congress 2014 is starting to wind down. It seems fitting that people have only really got round to talking about BlackBerry today as people start to physically and psychologically check out of the show, even though RIM launched its new phones yesterday. In a few short years, the BlackBerry has [...]

By | February 26th, 2014|Conferences, Industry Comment, Mobile Devices|0 Comments

Big gadget launches and Big Trust – Mobile World Congress 2014 Day 2

If Mark Zuckerberg’s keynote yesterday focused our attention on emerging markets and connecting the unconnected to the mobile web, today we took a look at the high-end again, as we took a tour of the show floor to gawp at the hot new devices on offer. The big gadget to check out was the Samsung [...]

By | February 25th, 2014|Conferences, Industry Comment, Mobile Devices|0 Comments

Mark Zuckerburg and Nokia look to connect the world – Mobile World Congress 2014 Day 1

With a show the size of Mobile World Congress, it seems only right that the biggest name in technology – Facebook’s Mark Zuckerberg – delivered the first big headline keynote.Few things can prepare you for the scale of MWC and it seems scale is what Zuckerberg wants to talk about, too. Facebook’s acquisition of WhatsApp [...]

By | February 24th, 2014|Conferences, Mobile Devices|0 Comments

All aboard! How tablets and smartphones are changing the face of travel

We’ve been giving a lot of thought to the travel industry lately, as we believe mobile is increasingly playing a role in how consumers, research, book, and manage their holidays and travel. Our latest infographic ‘Destination Mobile’ highlights a number of trends and developments – in terms of new consumer behaviours as well as the industry’s response. […]

By | February 12th, 2014|Infographic, Mobile Apps, Mobile Devices|0 Comments

#INFOGRAPHIC# Consumers turn to mobile devices to search and book their travels

It’s the time of year when consumers are firming up their travel plans for the year ahead – whether they’re snapping up some winter sun to escape the dreary UK weather or sorting out their summer holiday plans before the best places get booked up. […]

By | February 11th, 2014|Infographic|0 Comments

Tim Pemberton joins Yodel Mobile as Media Operations Director

Yodel Mobile has hired Tim Pemberton as its Media Operations Director to meet and strengthen demand for Yodel’s mobile media, mobile CRM and app store optimisation services for its global roster of brands which includes The Economist, Hastings Direct, The Daily Mail and Kobo.   […]

By | February 6th, 2014|Yodel Mobile|0 Comments

iBeacon ready to kick-start location-based marketing

It’s unusual for Apple to not make a song and dance about the launch of something new, but the company’s iBeacon slipped largely under the radar when it was first announced at the company’s Worldwide Developer Conference (WWDC) last summer. So far, Apple has used the proximity software to help users set up the Apple TV just by waving your iPhone near the device, but I suspect the really big application for iBeacon will be in location-based marketing. […]

By | January 30th, 2014|Location Based Services, Mobile Advertising|0 Comments

Making sense of the Consumer Electronics Show (CES) 2014

Las Vegas is bonkers enough as it is, but add the Consumer Electronics Show (CES) into the mix and you’re in for a truly surreal experience. CES – the tech trade show that takes place in January every year – is a bizarre festival of robots, corporate fanfare, Vegas nightlife, and an unfathomable army of iPhone accessory manufacturers all seemingly hawking the same product. But there’s a lot more to it than that – and it’s fair to say that amid all the 3D printers and iPhone tat, CES is a big deal for the ad industry. It’s a great opportunity to see what’s coming next in terms of consumer behaviour, and think about how new technology can enable brands to engage consumers. […]

By | January 10th, 2014|Conferences|0 Comments

The Mobile revolution in Lapland

Mobile has revolutionised industry around the world – and that’s especially true of Lapland’s relentlessly-innovative Christmas sector. We surveyed Lapland’s oddly small and squeaky-voiced workforce, along with their talismanic and food loving CEO Mr Father “Santa Claus” Christmas, to find out exactly what effect mobile is having on the business. […]

By | December 18th, 2013|Christmas|0 Comments

Second screen, dual screen, and the new TV advertising paradigm – Part 2

Bringing together the sharpest mobile minds from the likes of Shazam and ITV (not to mention a chap called Mick Rigby), our November Breakfast Club event focused on the second-screen phenomenon. And, judging by the results shared during the presentations, it’s a phenomenon that’s already showing the profound impact it can have on marketing and consumer engagement. […]

By | December 10th, 2013|Breakfast Club|0 Comments

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