Mobile is the last frontier for retail, and phones are making serious changes to the way consumers shop. According to research by Internet Media in Retail Group (IMRG) and Capgemini, mobile transactions accounted for 27 per cent of total UK online transactions in 2013, amounting to a whopping £3bn.

With new frontiers comes innovation, and brands in a range of sectors are already leveraging mobile in a retail context. These new ideas and opportunities are the subject for our next #mobilemarketingUK Afternoon Club – our series of seminars and networking events.

Taking place on Friday 4th July in the plush environs of London’s Soho Hotel, the Afternoon Club is a chance for marketers to hear from some of the leading lights in mobile retail, from brands such as B&Q, Tesco and Boots.

The event will be hosted by Peggy Anne Salz – founder of tech insight company MobileGroove, and all-round go-to expert for all things mobile. Peggy will be there to offer insight and facilitate discussion between the expert speakers and delegates, so it’s a great chance to share knowledge and pick the brains of the industry’s big hitters.

First up, we’ll hear from Ben Adams, platform product owner at B&Q and founder of digital recruitment experts Function 22. Ben is supporting a major technological overhaul at B&Q, with the brand’s web presence, store and customer contact centre getting a mobile-friendly makeover. Ben’s insight into the home and DIY store’s drive to deploy mobile devices to help staff and customers in-store should give retail marketers food for thought.

Tesco Mobile’s senior group marketing manager Mark Cody is also confirmed to speak, and you can expect to hear how the UK’s biggest retailer is using mobile to engage with its customers, and how the company is implementing its omni-channel strategy. Mark will be able to give insight into how mobile devices are faring compared to in-store and desktop internet shopping.

Dave Robinson, head of loyalty and partnerships at health and beauty retail giant Boots, rounds off a stellar speaker list. He’ll be talking about the brand’s highly successful Boots Advantage Card scheme, and how the brand is utilising mobile to personalise the loyalty experience and make the scheme more useful for the consumer.

Finally, you’ll also hear about Yodel Mobile’s work in the retail sector, and how to shape a mobile strategy that takes your marketing into the mobile channel and gets results.

The event is the perfect chance to bounce ideas around with your peers and gain insight from brands that have boldly moved into the mobile sphere.

Places are limited, if you wish to apply for tickets please email – note the event is only open to client side brands.

And don’t forget to follow us on LinkedIn, chat with us on Twitter @yodelmobile, and join our #mobilemarketingUK LinkedIn group.

Finally thanks to our sponsor Mobile App Tracking by HasOffers for helping make the event happen

 Mobile App Tracking by HasOffers