How the New Google Play Store Affects Your Creative Strategy

Hopefully you’ve noticed by now, but Google sneakily overhauled its entire Play Store without so much as an official announcement a couple of weeks ago. The old Play Store layout is out the window, and everyone’s carefully planned creative strategy has gone with it. Sound like a reason to panic? Well, ordinarily it might be, [...]

By | October 26th, 2018|App Store Optimisation, Google|0 Comments

The Decentralised Internet – Will it Define the Future of App Marketing?

Let’s take it back to the start of the World Wide Web… Sir Tim Berners-Lee founded the World Wide Web, envisioning a world with free communication, collaboration and innovation. However, the modern day reality hasn’t quite lived up to these expectations. Sir Tim Berners-Lee, Source: The Telegraph,  Instead, Silicon Valley giants have developed a monopoly [...]

By | October 22nd, 2018|Data, GDPR|0 Comments

In Review: Lumosity

Welcome back to our ‘In-Review’ series, where we choose apps from the app stores to put under the microscope to see how they can be optimised for organic acquisition, drive further engagement and increase retention. Each month we will review a different app, focusing on onboarding, user journey flow, App Store Optimisation, mCRM, UX, UI and [...]

By | October 5th, 2018|In Review|0 Comments

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