Mobile Ad Fraud: Explained | Yodel Mobile – Mastering Mobile Marketing Series

Mobile ad fraud is when an individual or group attempt to defraud advertisers, publishers or supply partners by exploiting mobile advertising technology. The objective of fraudsters is to steal from advertising budgets. How big of a problem is mobile ad fraud? According to Tune (2017) on average 15.17% of ad network activity is fraudulent. Ad [...]

By | June 28th, 2018|Acquisition|0 Comments

ASO keyword research done right

As many mobile and marketers app marketers may be aware, App Store Optimisation (ASO) is a great way to increase the organic discoverability of your app. There are two key areas to consider when executing effective App Store Optimisation for your apps. The first is regarding how well your app store listing converts users, which [...]

By | June 21st, 2018|App Store Optimisation|0 Comments

Top 10 iOS 12 features & secret features they DIDN’T mention at WWDC 2018

This week was all about WWDC. With a lack of new hardware releases from Apple this year, we were prepared for the event to be centred around the new OS release. From Siri Suggestions to Animojis, we got what we expected from the annual Apple event. However, there are some noticeable features from iOS 12 [...]

By | June 8th, 2018|WWDC|0 Comments

GDPR – The Checklist | Yodel Mobile – Mastering Mobile Marketing Series

We’re back with another season of Yodel Mobile’s Mastering Mobile Marketing video series. Last time we covered some of the basics of the GDPR – in this video, we give you the essential checklist to ensure you are GDPR ready. GDPR - The Checklist: Employee education Information Audits Privacy Policies User-facing Elements Analytics Implications Employee Education: [...]

By | June 4th, 2018|GDPR|0 Comments

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