Research shows that early and consistent app engagement, during the first month after download, can yield 90% retention. Encouraging more time spent in-app, interaction with content and engagement with an app’s functionality will aid retention rates. There are many strategies […]

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We are currently accepting submissions for a charity app to receive our Fit to Market app marketing programme for free. More and more charities are taking advantage of the benefits of mobile in aiding the development and outreach of their […]

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We can’t believe we have crossed the half way mark of this year’s Mobile World Congress already. With the former half of the event dominated by some long-awaited phone releases by the big players, we thought it was worth giving […]

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