My First Week at a Mobile Advertising Agency

When asked about the CPC rates of a banner I pull my “Bambi on ice” expression (as Tom calls it). Next to me, my hideous £7.99 “Alcatel” phone buzzes away. This is my first week in mobile and everything is new. I spent the past year in social media monitoring and, rather naively, I used my phone to text, calculate my bank balance and drop-call my mum. I was totally oblivious to the power of mobile and, more importantly, the future and potential of this small but rapidly growing medium. […]