Oo Err Missus

The breadth of the mobile opportunity is massive, its growing and it never ceases to surprise me, even after five years in the market world of mobile. When we first started advising our clients on how to use mobile it centred primarily around banners text links and Bluetooth. There was no such thing as an application, the mobile tablet and Kindle hadn’t been heard of, augmented reality sounded like a star trek gizmo and everyone was shying away from SMS because of the TV voting scandals. […]