We have always said that one of key factors required for the mobile phone internet usage to really take off is the penetration of smart phones. Smart phones are pretty much mini computers with phone functionality and are clever enough to be able to run email, applications and have a decent memory capacity. […]

By | March 26th, 2009|Mobile Devices|0 Comments


M:Metrics is the recognised leader in mobile measurement (and was acquired by Comscore in May 2008). It provides the most accurate metrics on actual mobile content consumption by applying trusted media measurement methodologies to the mobile market. Yodel is one of the few agencies in the UK that has access to M:Metrics information. It allows us to have a full view of the mobile advertising market place, making it an indispensible tool for planning mobile advertising. […]

By | March 6th, 2009|Mobile Analytics|0 Comments

A wonderful dongle

It’s slowly but surely dawning on me that I’ve developed a great affection for my dongle. Ahem, the dongle that work provides me so that I can access the web and consequently my emails and the work server via Vodafone‘s 3G network. […]

By | March 3rd, 2009|Mobile Devices|0 Comments

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